TITLE:
Path Analysis of the Impact of Digital Transformation on Export Performance of Textile and Apparel Companies
AUTHORS:
Weijian Li, Chenggang Li
KEYWORDS:
Digital Transformation, Export Performance, Textile and Apparel Companies, Impact Path
JOURNAL NAME:
Open Journal of Business and Management,
Vol.10 No.6,
October
17,
2022
ABSTRACT: The Fourteenth Five-Year Plan
proposes to accelerate the digital upgrading of textile intelligence and
fashion, and digital transformation has become the main theme of change in the
textile and apparel industry. This paper analyzes the current status of digital
transformation of textile and apparel enterprises in China from the perspective
of textile and apparel enterprises, and focuses on the impact path of digital
transformation of enterprises on their export performance: enterprise
innovation path and export cost path. Textile and garment enterprises should
focus on R&D innovation, realize personalized design services, open the
whole production and operation data chain from digital production to digital
terminal, and flexibly respond to the complex and changing export environment
in order to promote the improvement of enterprise export performance.