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Clark, G., Johnston, R., & Shulver, M. (2000). Exploiting the Service Concept for Service Design and Development. In J. A. Fitzsimmons, & M. J. Fitzsimmons (Eds.), New Service Development: Creating Memorable Experiences (pp. 71-91). Sage.
https://doi.org/10.4135/9781452205564.n4

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