TITLE:
Analysis on the Communication Strategy of Chinese Television Drama Bao Zheng and The Untamed in Thailand—Based on Perspective of the “5W” Communication Mode
AUTHORS:
Xianrong Qiao, Wenrui Duan
KEYWORDS:
Chinese Television Drama Overseas Communication, Thailand, TV Series Bao Zheng, TV Series The Untamed
JOURNAL NAME:
Open Access Library Journal,
Vol.8 No.12,
December
22,
2021
ABSTRACT: From 1996 to 2019, the Chinese Television Drama Bao Zheng (co-directed by Liang Kaicheng, Sun Shupei, Hou Bowei, Chen Junliang and other 11 people) and The Untamed (directed by Zheng Weiwen and Chen Jialin) are popular in Thailand. The purpose of this paper is improving the influence of Chinese TV dramas overseas. Based on the “5W” Communication Theory and questionnaire survey methods, the author analyzes the reasons for the successful spread of these two television dramas overseas from the spreading process of Bao Zheng and The Untamed, so as to provide the international development countermeasures of Chinese TV series. The result of this paper is that the values promoted by the TV series “Bao Zheng” and The Untamed are consistent with the values of Thailand, and the rapid development of the internet has promoted the overseas dissemination of Chinese TV series. At the same time, content production, overseas dissemination, policy support and translation should be promoted.