TITLE:
Soft Power: A Driver of the Rise of the Treasury of a Language
AUTHORS:
Mahmoud Altalouli
KEYWORDS:
Globalization, Soft Power, Economic Colonialism, Linguistic Imperialism
JOURNAL NAME:
Open Journal of Modern Linguistics,
Vol.11 No.4,
August
24,
2021
ABSTRACT: This paper argues that through soft power techniques including cultural missions and education exchange programs, the treasury of language expands. Speakers of a language deposit a number of language aspects such as grammar, vocabulary, and pronunciation into the treasury of that language. If an expanded treasury is a concern, soft power techniques should be adopted. The English language treasury has been in the rise as a result of cultural missions and education exchange programs, namely run by the British Council and AMIDEAST.