TITLE:
The Effect of Applying Customer Relationship Management in the Higher Educational Sector
AUTHORS:
Nevine Deif, Amr Aly, Sameh Farahat
KEYWORDS:
Customer Relationship Management, Knowledge Management, Interaction, Communication, Feedback
JOURNAL NAME:
Open Access Library Journal,
Vol.6 No.6,
June
17,
2019
ABSTRACT: The purpose of this paper is to explore the effect of applying customer relationship management (CRM) in the higher education sector. From the literature, four dimensions for measuring customer relationship management were suggested, which are: Knowledge Management, Interaction, Communication, and Feedback. The paper makes a recommendation for policymakers in the higher education sector to embrace investment in CRM.