Author(s): |
Liu Kuang-Tai, Chung Hua University, Hsinchu, Chinese Taipei , 30012 Liu Ying, Chung Hua University, Hsinchu, Chinese Taipei , 30012 |
Abstract: |
A
hypermarket that is allowed customers satisfied all they need in one time
shopping integrates a supermarket and a departmentstore. It is an enrich retail
store providing many choices of products, including commodities, groceries, and
merchandise. This research according to service quality theory such as
tangibles, reliability, responsiveness, assurance, empathy five dimensions
determines what critical factors impact hy-permarket in Taiwan by analytic
hierarchy process method.
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