International Conference on Engineering and Business Management(EBM2013)(Paperback)

Wuhan,China,2013-03-112013-03-132013

ISBN: 978-1-61896-021-4 Scientific Research Publishing

E-Book 512pp Pub. Date: March 2013

Category: Business & Economics

Price: $200

Title: Major Service Quality Factors Impact Hypermarket
Source: International Conference on Engineering and Business Management(EBM2013)(Paperback) (pp 515-518)
Author(s): Liu Kuang-Tai, Chung Hua University, Hsinchu, Chinese Taipei , 30012
Liu Ying, Chung Hua University, Hsinchu, Chinese Taipei , 30012
Abstract:

A hypermarket that is allowed customers satisfied all they need in one time shopping integrates a supermarket and a departmentstore. It is an enrich retail store providing many choices of products, including commodities, groceries, and merchandise. This research according to service quality theory such as tangibles, reliability, responsiveness, assurance, empathy five dimensions determines what critical factors impact hy-permarket in Taiwan by analytic hierarchy process method.

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