International Conference on Engineering and Business Management(EBM2013)(Paperback)

Wuhan,China,2013-03-112013-03-132013

ISBN: 978-1-61896-021-4 Scientific Research Publishing

E-Book 512pp Pub. Date: March 2013

Category: Business & Economics

Price: $200

Title: Low Carbon Design Optimization of Shenzhen Daxing Automotive Marketing Channel
Source: International Conference on Engineering and Business Management(EBM2013)(Paperback) (pp 384-388)
Author(s): Shaoling Wu, School of Economics and Management, Hubei University of Automotive Technology, Shiyan, China
Jianghua Wang, School of Economics and Management, Hubei University of Automotive Technology, Shiyan, China
Yuming Huang, School of Economics and Management, Hubei University of Automotive Technology, Shiyan, China
Abstract:

The Daxing car dealer group of the Shenzhen region unique development advantages, but also in the process of expansion in the channel can not avoid the high input, high consumption of "high-carbon economy", and take low-cost,low consumption and high efficiency, low carbon marketing "channel design of roads is the direction of the Daxing car development. This article by the site internships and field investigation and insight into the design of the Daxing car channel network and channel operators management models, dealer development of information to collect at home and abroad, from the rational planning of distribution network, business innovation, information management, to explore, the guidelines of the low-carbon concept of marketing channels, in order to optimize the Daxing car distribution network,improve the distribution network operation and management efficiency, innovative ideas and channel design.

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