Author(s): |
Shaoling Wu, School of Economics and Management, Hubei University of Automotive Technology, Shiyan, China Jianghua Wang, School of Economics and Management, Hubei University of Automotive Technology, Shiyan, China Yuming Huang, School of Economics and Management, Hubei University of Automotive Technology, Shiyan, China |
Abstract: |
The Daxing car dealer
group of the Shenzhen region unique development advantages, but also in the
process of expansion in the channel can not avoid the high input, high
consumption of "high-carbon economy", and take low-cost,low
consumption and high efficiency, low carbon marketing "channel design of
roads is the direction of the Daxing car development. This article by the site
internships and field investigation and insight into the design of the Daxing
car channel network and channel operators management models, dealer development
of information to collect at home and abroad, from the rational planning of
distribution network, business innovation, information management, to explore,
the guidelines of the low-carbon concept of marketing channels, in order to
optimize the Daxing car distribution network,improve the distribution network
operation and management efficiency, innovative ideas and channel design.
|