International Conference on Engineering and Business Management(EBM2013)(Paperback)

Wuhan,China,2013-03-112013-03-132013

ISBN: 978-1-61896-021-4 Scientific Research Publishing

E-Book 512pp Pub. Date: March 2013

Category: Business & Economics

Price: $200

Title: Question Bank Reform of Marketing
Source: International Conference on Engineering and Business Management(EBM2013)(Paperback) (pp 380-383)
Author(s): Shaoling Wu, School of Economics and Management, Hubei University of Automotive Technology, Shiyan, China
Jianghua Wang, School of Economics and Management, Hubei University of Automotive Technology, Shiyan, China
Abstract:

The construction of college discipline question bank plays an important role in school teaching. Marketing examination is to check the student's mastery of course content, but also a comprehensive evaluation of teaching, research and reform activities are an important part. In this paper, the process of the original test marketing the existing subjectivity, arbitrariness and so on, made more scientific and practical methods and propositions planned reform measures test database.

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