International Conference on Engineering and Business Management(EBM2013)(Paperback)

Wuhan,China,2013-03-112013-03-132013

ISBN: 978-1-61896-021-4 Scientific Research Publishing

E-Book 512pp Pub. Date: March 2013

Category: Business & Economics

Price: $200

Title:	Case Study Strategy in Business and Marketing Research
Source:	International Conference on Engineering and Business Management(EBM2013)(Paperback) (pp 372-375)
Author(s):	Xu Huang, Business School, University of the, West of Scotland, Glasgow, United Kingdom Pravin Balaraman, Business School, University of the, West of Scotland, Glasgow, United Kingdom
Abstract:	This paper is based on the consideration of the adoption of case study strategy in marketing and business research, as well as case selection and case study research process.