International Conference on Engineering and Business Management(EBM2013)(Paperback)

Wuhan,China,2013-03-112013-03-132013

ISBN: 978-1-61896-021-4 Scientific Research Publishing

E-Book 512pp Pub. Date: March 2013

Category: Business & Economics

Price: $200

Title:	Study on Creation of Brand Personality of Women's Clothing
Source:	International Conference on Engineering and Business Management(EBM2013)(Paperback) (pp 240-242)
Author(s):	Tong- yu Li, Eastern Liaoning University, Dandong 118000, China
Abstract:	Clothing is eye-catching product in social communication, with the improvement of living standard, more and more people like buying clothing which can show their personality. We have a lot of domestic women's clothing brands, but most of them lack personality, this mainly leads to their failure in market competition.This article puts some counter measures about creating domestic women's clothing brand personality.

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