International Conference on Engineering and Business Management(EBM2013)(Paperback)

Wuhan,China,2013-03-112013-03-132013

ISBN: 978-1-61896-021-4 Scientific Research Publishing

E-Book 512pp Pub. Date: March 2013

Category: Business & Economics

Price: $200

Title: The Study on Multinational Corporations’ Social Responsibility from the Contingency Theory’s Perspective
Source: International Conference on Engineering and Business Management(EBM2013)(Paperback) (pp 231-234)
Author(s): Songbai Liu, Beijing Normal University, BNU, Beijing, China
Li Zhang, School of Economics and Business Administration, Beijing Normal University, BNU, Beijing, China
Abstract:

At the background of globalization, multinational corporations become more and more influential, at the same time feeling the increasing pressure of social responsibility from the stakeholders. The problem of multinational  corporations’ Social responsibility draws wide concerns. By summarizing related research, the author analyzed the environmental causes of multinational corporations taking social responsibility and their responding attitude, in furthermore, offered some advice about how to promote the multinational corporations taking social responsibility.

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