Author(s)

César Leandro de Christo Hundertmarck¹, Raimundo Claudio Gomes Maciel¹, Geane de Oliveira Januário², Clarides Henrich de Barba³, Fernanda Goelzer Pereira Bini⁴, Valmir Francisco dos Santos⁵, Bianca Morais Mendes³, Marco Venício da Silva Pereira⁶, Gerdalva de Araújo de Vasconcelos³

¹Universidade Federal do Acre-UFAC, Rio Branco, Brazil.
²Universidade Federal do Paraná-UFPR, Curitiba, Brazil.
³Fundação Universidade de Rondônia-UNIR, Porto Velho, Brazil.
⁴Instituto Federal de Rondônia-IFRO, Cacoal, Brazil.
⁵Instituto Federal de Rondônia-IFRO, Ariquemes, Brazil.
⁶Instituto Federal de Rondônia-IFRO, Jaru, Brazil.

The corporate world has already realized the importance of allying profit generation and social and environmental responsibility in its production processes, as a way to remain competitive in the market, as consumers are more and more aware of the importance of acquiring products and services with added environmental value. In this context, micro and small companies appear as units that are able to adapt to this new market demand, further increasing their contribution to the Brazilian economy. The purpose of this article is to analyze environmental education as a competitive differential for small businesses. The research problem that guides the study is the following: is environmental education an innovation tool that can contribute to reducing the mortality rate of micro and small enterprises? We work with the hypothesis that environmental education contributes to increasing the profitability of micro and small companies, from the moment that it contributes to improving the image of the business for society, demonstrating that the products and services offered meet the performance standard established by the certifying unit, as well as informing the origin of the products and the techniques of production.

Environmental Education, Micro and Small Enterprises, Innovation, Sustainability, Environmental Certification

de Christo Hundertmarck, C. , Maciel, R. , de Oliveira Januário, G. , de Barba, C. , Bini, F. , dos Santos, V. , Mendes, B. , da Silva Pereira, M. and de Araújo de Vasconcelos, G. (2019) Environmental Education in Micro and Small Enterprises: Innovation for Sustainability. Creative Education, 10, 922-939. doi: 10.4236/ce.2019.105069.