Casting is an important rubber manufacturing process for both production and material developments. A quick and flexible way of testing the constitutive materials properties of rubber products is very important for optimising the processing parameters and quality control. In many cases, standard tests such as tensile or compression tests are time consuming and require a large volume of materials. This work reports some recent work in using a combined numerical and experimental approach to characterise the properties of rubber materials during a casting process. Durometer shore hardness is used to test silicone rubbers (as a model material) with different compositions on different moulding planes and the linear elastic property is estimated from the hardnesses. The predicted properties are systematically compared with the experimental tests on hard and soft silicone rubber samples with different compositions. The work shows that shore hardness can be used as an effective way to monitor the materials properties during amoulding process for process optimisation and quality control.