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Affiliation
ISSN
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Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need
(Articles)
Macarena Estévez
,
Davide Fabrizio
Open Journal of Business and Management
Vol.2 No.3
,July 4, 2014
DOI:
10.4236/ojbm.2014.23022
6,490
Downloads
11,663
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,681
Downloads
6,872
Views
Citations
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective
(Articles)
Hui Fan
Open Journal of Social Sciences
Vol.5 No.11
,November 8, 2017
DOI:
10.4236/jss.2017.511004
3,602
Downloads
18,417
Views
Citations
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints
(Articles)
Fan Yang
Open Journal of Business and Management
Vol.6 No.2
,April 30, 2018
DOI:
10.4236/ojbm.2018.62039
936
Downloads
1,870
Views
Citations
Optimal Commodity Advertising in Bilateral Oligopoly
(Articles)
Chanjin Chung
Theoretical Economics Letters
Vol.8 No.11
,July 23, 2018
DOI:
10.4236/tel.2018.811128
612
Downloads
1,358
Views
Citations
This article belongs to the Special Issue on
Industrial Economics
Research on the Characteristics of Modern Advertising Culture
(Articles)
Yangyang Qin
Open Journal of Social Sciences
Vol.7 No.8
,August 27, 2019
DOI:
10.4236/jss.2019.78026
1,038
Downloads
3,787
Views
Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example
(Articles)
Yuxi Wang
Open Access Library Journal
Vol.7 No.6
,June 18, 2020
DOI:
10.4236/oalib.1106468
672
Downloads
2,924
Views
Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements
(Articles)
A. Cheung
,
Adrian Furnham
Psychology
Vol.12 No.2
,February 25, 2021
DOI:
10.4236/psych.2021.122016
367
Downloads
1,021
Views
Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era
(Articles)
Eiman M. Negm
,
Ahmed Ghazal
American Journal of Industrial and Business Management
Vol.12 No.9
,September 30, 2022
DOI:
10.4236/ajibm.2022.129079
255
Downloads
1,314
Views
Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory
(Articles)
Linmin Kan
,
Hongjin Xiang
American Journal of Industrial and Business Management
Vol.13 No.3
,March 28, 2023
DOI:
10.4236/ajibm.2023.133010
141
Downloads
667
Views
Citations
This article belongs to the Special Issue on
Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective
(Articles)
Yiwei Liu
American Journal of Industrial and Business Management
Vol.13 No.8
,August 30, 2023
DOI:
10.4236/ajibm.2023.138048
174
Downloads
1,593
Views
Citations
Considerations of Sustainable Property Investments in Indonesia
(Articles)
Khaira Amalia Fachrudin
,
Hilma Tamiami Fachrudin
,
Elisabet Siahaan
Open Journal of Business and Management
Vol.7 No.1
,January 2, 2019
DOI:
10.4236/ojbm.2019.71008
820
Downloads
1,936
Views
Citations
In the Lake Zone of Tanzania, Behavioral Determinants Are Associated with Hygiene but Not Sanitation Practice
(Articles)
Kirk A. Dearden
,
Nancy Stroupe
,
Benesta Masau
,
Meagan Kishman
,
Cougar Hall
Health
Vol.15 No.10
,October 9, 2023
DOI:
10.4236/health.2023.1510070
85
Downloads
312
Views
Citations
Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering
(Articles)
Tiaojun Xiao
,
Xinxin Yan
,
Jiabao Zhao
Technology and Investment
Vol.1 No.3
,August 27, 2010
DOI:
10.4236/ti.2010.13022
5,097
Downloads
9,610
Views
Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon
(Articles)
Alain Assomo
,
Arlette Ngouana Akoa
Advances in Journalism and Communication
Vol.10 No.2
,June 17, 2022
DOI:
10.4236/ajc.2022.102015
65
Downloads
442
Views
Citations
How Coal Miners Develop Path-Dependence and Lock in to an Unsafe Behavioral Path
(Articles)
Zhengquan Xu
,
Qinren Cao
,
Ni Zhang
American Journal of Industrial and Business Management
Vol.4 No.2
,February 11, 2014
DOI:
10.4236/ajibm.2014.42012
3,762
Downloads
5,501
Views
Citations
Promoting Entrepreneurship Using Behavioral Intervention in Association with “Tripoli Entrepreneurs Club”
(Articles)
Riad Makdissi
,
Zouhour El-Abiad
,
Mabelle Moucachar
Open Journal of Business and Management
Vol.8 No.2
,February 27, 2020
DOI:
10.4236/ojbm.2020.82031
530
Downloads
1,518
Views
Citations
Inconstancy and Inconsistency of Visual Illusory Phenomena? The Case of the Poggendorff Figure
(Articles)
Alberto Gallace
,
Marialuisa Martelli
,
Roberta Daini
Psychology
Vol.3 No.3
,March 20, 2012
DOI:
10.4236/psych.2012.33036
5,620
Downloads
9,091
Views
Citations
Effect of Risperidone and Fluoxetine on the Movement and Neurochemical Changes of Zebrafish
(Articles)
Maria Jimena Prieto
,
Hector Carreno Gutierrez
,
Rosario Arévalo Arévalo
,
Nadia S. Chiaramoni
,
Silvia del Valle Alonso
Open Journal of Medicinal Chemistry
Vol.2 No.4
,December 31, 2012
DOI:
10.4236/ojmc.2012.24016
5,901
Downloads
10,553
Views
Citations
The Development of LISTEN: A Novel Intervention for Loneliness
(Articles)
Laurie A. Theeke
,
Jennifer A. Mallow
Open Journal of Nursing
Vol.5 No.2
,February 17, 2015
DOI:
10.4236/ojn.2015.52016
4,729
Downloads
6,539
Views
Citations
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