Open Journal of Business and Management

Open Journal of Business and Management

ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org
"Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need"
written by Macarena Estévez, Davide Fabrizio,
published by Open Journal of Business and Management, Vol.2 No.3, 2014
has been cited by the following article(s):
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[1] OPTIMAL ADVERTISING METHODS AND CREATING INVESTMENT CONFIDENCE
2021
[2] Evaluate the Effectiveness of Bank Advertising and Identify the Factors Affecting Client Preference
2021
[3] ارزیابی اثربخشی تبلیغات بانکی و شناسایی عوامل مؤثر بر ترجیح ارباب‌رجوع‎
2021
[4] Comunicación de boca en boca como factor de influencia interpersonal del consumidor: un análisis de revisión sistemática
2020
[5] Efectividad de las estrategias publicitarias en las PYMES: un análisis de revisión de literatura
2020
[6] PENGARUH INTERNET MARKETING TERHADAP WORD OF MOUTH DAN EFEKTIVITAS IKLAN DALAM MENINGKATKAN BRAND AWARENES
2020
[7] EFFECTIVENESS OF AD CAMPAIGNS TOWARDS COMMUNICATION OBJECTIVES OF WHITE GOODS
2020
[8] The Structure, Conduct and Performance of REITs in Emerging Markets
2019
[9] The Structure, Conduct and Performance of REITs in Emerging Markets: Empirical Evidence from Nigeria
2019
[10] THE EFFECT OF INTERNET MARKETING ON WORD OF MOUTH AND ADVERTISING EFFECTIVENESS IN IMPROVING BRAND AWARENES
2018
[11] Successful Marketing Strategies Employed by Traditional AM/FM Radio Stations
2018
[12] Exploring cultural context congruency in television: a conceptual framework for assessing the impact of media context on advertising effectiveness in an …
2017
[13] Exploring cultural context congruency in television: a conceptual framework for assessing the impact of media context on advertising effectiveness in an emerging …
International Journal of Business and Emerging Markets, 2017
[14] Business-to-Business Print Ad Effectiveness: Some Empirical Evidence
Business-to-Business Marketing Communications, 2017
[15] Achieving Advertising Effectiveness Through Innovation
Business-to-Business Marketing Communications, 2017
[16] Exploring cultural context congruency in television: a conceptual framework for assessing the impact of media context on advertising effectiveness in an emerging …
International Journal of Business and Emerging Markets, 2017
[17] Effectiveness of Through Sport Advertisement of MTN Irancell in Iran's Professional Football League Based on the AIDA Model
2017
[18] STUDI INFRASTRUKTUR PENDUKUNG PARIWISATA: KASUS TAMAN NASIONAL KOMODO DI KABUPATEN MANGGARAI BARAT
2017
[19] R. & Aghayousefi, AR (2021). Evaluate the Effectiveness of Bank Advertising and Identify the Factors Affecting Client Preference”
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