Business School of Beijing Institute of Fashion Technology, Beijing, China - Articles

Study on Customer-Perceived Value of Online Clothing Brands (Articles)

Yuling Bai, Cong Li, Jishun Niu

American Journal of Industrial and Business Management Vol.6 No.8，August 31, 2016

DOI: 10.4236/ajibm.2016.68088 4,784 Downloads 8,402 Views Citations
A Study of the Influencing Factors of the Export Trade of Beijing’s Cultural Creativity Industry (Articles)

Jishun Niu

American Journal of Industrial and Business Management Vol.7 No.1，January 24, 2017

DOI: 10.4236/ajibm.2017.71006 2,069 Downloads 3,815 Views Citations
An Analysis of Uniqlo’s Management Philosophy and Its Enlightenment to China’s Fast Fashion Brands (Articles)

Ningbo Wang, Chenggang Li

Open Journal of Social Sciences Vol.6 No.3，April 9, 2018

DOI: 10.4236/jss.2018.63022 3,688 Downloads 20,954 Views Citations
Integrating the Innovation & Entrepreneurship Education into the Reform & Practice of Professional Talents’ Cultivation
—Taking BIFT as an Example (Articles)

Chenggang Li

Creative Education Vol.9 No.16，December 7, 2018

DOI: 10.4236/ce.2018.916200 643 Downloads 1,282 Views Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail” (Articles)

Lu Ge, Chenggang Li

Modern Economy Vol.10 No.1，January 18, 2019

DOI: 10.4236/me.2019.101016 1,925 Downloads 3,714 Views Citations
Research on the Development of Chinese Haute Couture Enterprises from the Perspective of Consumer Demand (Articles)

Shu Chen, Qiong Long

Open Journal of Business and Management Vol.7 No.3，June 5, 2019

DOI: 10.4236/ojbm.2019.73080 1,034 Downloads 2,028 Views Citations
The Empirical Study on Potential of Bilateral Trade between China and Kenya in the Context “The Belt and Road” (Articles)

Wenli Li, Chenggang Li

Theoretical Economics Letters Vol.10 No.1，February 14, 2020

DOI: 10.4236/tel.2020.101008 1,239 Downloads 3,129 Views Citations
Experimental Analysis of the Status of Singapore’s OFDI and Its Implications for China (Articles)

Weijian Li, Chenggang Li

Modern Economy Vol.12 No.12，December 16, 2021

DOI: 10.4236/me.2021.1212092 248 Downloads 1,816 Views Citations
The Impact of Third Party Payment on Urban Residents’ Clothing Consumption (Articles)

Hongxuan Li, Chenggang Li

Theoretical Economics Letters Vol.11 No.6，December 17, 2021

DOI: 10.4236/tel.2021.116075 343 Downloads 1,118 Views Citations
Research on Diversified Innovative Financing Models Based on Xiaomi Corporation (Articles)

Weijian Li, Chenggang Li

Theoretical Economics Letters Vol.11 No.6，December 24, 2021

DOI: 10.4236/tel.2021.116077 495 Downloads 2,221 Views Citations
Path Analysis of the Impact of Digital Transformation on Export Performance of Textile and Apparel Companies (Articles)

Weijian Li, Chenggang Li

Open Journal of Business and Management Vol.10 No.6，October 17, 2022

DOI: 10.4236/ojbm.2022.106143 457 Downloads 2,221 Views Citations
Analysis of Instagram Media Marketing Strategy of Li-Ning Based on 4I Theory (Articles)

Pei Chen, Chenggang Li

Modern Economy Vol.15 No.3，March 27, 2024

DOI: 10.4236/me.2024.153016 686 Downloads 3,549 Views Citations
Research on Connotation Mining and System Construction of Jewelry Brand Cultural Marketing (Articles)

Guo Ning, Chenggang Li

Advances in Journalism and Communication Vol.12 No.1，March 27, 2024

DOI: 10.4236/ajc.2024.121009 188 Downloads 733 Views Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3，June 27, 2024

DOI: 10.4236/jssm.2024.173014 233 Downloads 1,343 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2，June 28, 2024

DOI: 10.4236/ajc.2024.122019 197 Downloads 1,557 Views Citations
Application and Innovation of Artificial Intelligence in Economics and Management Courses in Universities (Articles)

Yi Yin, Chenggang Li

Journal of Service Science and Management Vol.17 No.4，August 5, 2024

DOI: 10.4236/jssm.2024.174017 131 Downloads 595 Views Citations
A Study on the Product Demand of New Energy Vehicles Based on the Kano Model (Articles)

Sitan He, Yutong Zhang, Mingshuo Tian, Ruijie Li, Ke Chen

Journal of Service Science and Management Vol.17 No.5，October 24, 2024

DOI: 10.4236/jssm.2024.175026 148 Downloads 681 Views Citations
Innovative Application of New Chinese Aesthetics in Haute Couture under the New Media Environment: A Case Study of Gaia Legend (Articles)

Jiahui Ye, Chenggang Li

Open Journal of Social Sciences Vol.12 No.11，November 29, 2024

DOI: 10.4236/jss.2024.1211053 61 Downloads 388 Views Citations
Innovative Practice of Intelligent Business Models in the Field of Communication (Articles)

Yi Yin, Chenggang Li

Intelligent Information Management Vol.16 No.4，July 2, 2024

DOI: 10.4236/iim.2024.164009 99 Downloads 363 Views Citations
A Multidimensional Analysis of Middle-Aged Consumers’ Apparel Demand from a Market Adaptation Perspective (Articles)

Wenxuan He, Ruisi Wang, Xinyi Liu, Wenzhe Wang

Journal of Service Science and Management Vol.18 No.3，June 23, 2025

DOI: 10.4236/jssm.2025.183014 19 Downloads 116 Views Citations

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