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Title
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DOI
Author
Journal
Affiliation
ISSN
Subject
Positive Spillover of Political and Technological Crises on Persons, Organizations, and Destinations across Covid-19: A Data Triangulation Study
(Articles)
Anthony E. Onyeama
Open Journal of Political Science
Vol.11 No.3
,July 19, 2021
DOI:
10.4236/ojps.2021.113033
206
Downloads
861
Views
Citations
Condition for a Successful Elimination of Crisis: Special Competencies and Styles of the Crisis Manager
(Articles)
Drago Dubrovski
Journal of Financial Risk Management
Vol.12 No.4
,December 21, 2023
DOI:
10.4236/jfrm.2023.124021
46
Downloads
241
Views
Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
12,425
Downloads
22,182
Views
Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand
(Articles)
Zhongguo Shi
,
Yinping Mu
American Journal of Industrial and Business Management
Vol.2 No.1
,January 18, 2012
DOI:
10.4236/ajibm.2012.21001
5,922
Downloads
10,492
Views
Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,430
Downloads
10,335
Views
Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,656
Downloads
7,044
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,755
Downloads
2,444
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,066
Downloads
12,066
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,521
Downloads
3,632
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
836
Downloads
3,124
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
654
Downloads
1,691
Views
Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
600
Downloads
3,212
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
161
Downloads
783
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
27
Downloads
130
Views
Citations
Predicting Brand Perception for Fast Food Market Entry
(Articles)
Torsten Teichert
,
Tobias Effertz
,
Marina Tsoi
,
Vladislav Shchekoldin
Theoretical Economics Letters
Vol.5 No.6
,December 4, 2015
DOI:
10.4236/tel.2015.56081
5,692
Downloads
9,249
Views
Citations
A Study on the Core Values of the Brand
(Articles)
Xiangyin Li
,
Cui Sun
Journal of Service Science and Management
Vol.8 No.6
,December 23, 2015
DOI:
10.4236/jssm.2015.86087
7,428
Downloads
11,432
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,240
Downloads
2,817
Views
Citations
Current energy crisis and its economic and environmental consequences: Intense human cooperation
(Articles)
Marcelo S. Sthel
,
José G. R. Tostes
,
Juliana R. Tavares
Natural Science
Vol.5 No.2A
,February 27, 2013
DOI:
10.4236/ns.2013.52A036
11,713
Downloads
19,605
Views
Citations
This article belongs to the Special Issue on
Earth and Environment Sciences
A Look into Russia’s Post-Cold War Concerns and Future Implications in the Late 1990s Political Scene
(Articles)
Frank Fuller
,
Donald Bradt
,
Howard C. Smith
Open Journal of Political Science
Vol.4 No.4
,October 16, 2014
DOI:
10.4236/ojps.2014.44021
4,074
Downloads
4,832
Views
Citations
A Better Understanding of Reasons for the Failure of the Healthcare Reform in Colombia
(Articles)
Oscar Bernal
,
Diana C. Zamora
Health
Vol.6 No.21
,December 24, 2014
DOI:
10.4236/health.2014.621330
5,738
Downloads
6,827
Views
Citations
This article belongs to the Special Issue on
Research on Health Care Reform
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