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DOI
Author
Journal
Affiliation
ISSN
Subject
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example
(Articles)
Yuxi Wang
Open Access Library Journal
Vol.7 No.6
,June 18, 2020
DOI:
10.4236/oalib.1106468
672
Downloads
2,924
Views
Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements
(Articles)
A. Cheung
,
Adrian Furnham
Psychology
Vol.12 No.2
,February 25, 2021
DOI:
10.4236/psych.2021.122016
367
Downloads
1,021
Views
Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era
(Articles)
Eiman M. Negm
,
Ahmed Ghazal
American Journal of Industrial and Business Management
Vol.12 No.9
,September 30, 2022
DOI:
10.4236/ajibm.2022.129079
255
Downloads
1,312
Views
Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory
(Articles)
Linmin Kan
,
Hongjin Xiang
American Journal of Industrial and Business Management
Vol.13 No.3
,March 28, 2023
DOI:
10.4236/ajibm.2023.133010
140
Downloads
664
Views
Citations
This article belongs to the Special Issue on
Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective
(Articles)
Yiwei Liu
American Journal of Industrial and Business Management
Vol.13 No.8
,August 30, 2023
DOI:
10.4236/ajibm.2023.138048
174
Downloads
1,593
Views
Citations
Cost-Effectiveness Comparison on Different Assistance Approaches
(Articles)
Hua Guo
,
Yuansheng Jiang
Technology and Investment
Vol.3 No.3
,August 31, 2012
DOI:
10.4236/ti.2012.33027
4,105
Downloads
6,189
Views
Citations
Assessment of the Effectiveness of Adjustment Programs at the Core of the Greek Economy
(Articles)
Aggelos Kotios
,
George Galanos
,
Thomas Poufinas
Modern Economy
Vol.9 No.9
,September 21, 2018
DOI:
10.4236/me.2018.99098
1,546
Downloads
2,942
Views
Citations
Effectiveness of Teaching Science by Drama
(Articles)
Naim Najami
,
Muhamad Hugerat
,
Khuloud Khalil
,
Avi Hofstein
Creative Education
Vol.10 No.1
,January 16, 2019
DOI:
10.4236/ce.2019.101007
1,481
Downloads
7,132
Views
Citations
A Short Comment on the Effectiveness of the “Leave with a Clean Slate” Agreements
(Articles)
Dongping Tong
Beijing Law Review
Vol.14 No.2
,June 21, 2023
DOI:
10.4236/blr.2023.142048
54
Downloads
194
Views
Citations
Effectiveness of COVID-19 Vaccine Doses in Children: Case of Lake Region Economic Bloc-Kenya
(Articles)
Shem Otoi Sam
,
Naomy Onyuka
,
Michael Audi
,
Khama Rogo
Open Journal of Modelling and Simulation
Vol.11 No.3
,July 31, 2023
DOI:
10.4236/ojmsi.2023.113006
88
Downloads
347
Views
Citations
Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering
(Articles)
Tiaojun Xiao
,
Xinxin Yan
,
Jiabao Zhao
Technology and Investment
Vol.1 No.3
,August 27, 2010
DOI:
10.4236/ti.2010.13022
5,097
Downloads
9,610
Views
Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon
(Articles)
Alain Assomo
,
Arlette Ngouana Akoa
Advances in Journalism and Communication
Vol.10 No.2
,June 17, 2022
DOI:
10.4236/ajc.2022.102015
65
Downloads
442
Views
Citations
Combining Keyword Search Advertisement and Site- Targeted Advertisement in Search Engine Advertising
(Articles)
Li Chen
Journal of Service Science and Management
Vol.1 No.3
,December 30, 2008
DOI:
10.4236/jssm.2008.13025
13,258
Downloads
19,206
Views
Citations
Who Benefits from Altruism in Supply Chain Management?
(Articles)
Zehui Ge
,
Qiying Hu
American Journal of Operations Research
Vol.2 No.1
,March 14, 2012
DOI:
10.4236/ajor.2012.21007
6,410
Downloads
12,422
Views
Citations
Gender Differences in Adolescent Advertising Response: The Role of Involvement and Message Claim
(Articles)
Karlijn Massar
,
Abraham P. Buunk
Psychology
Vol.4 No.7
,July 8, 2013
DOI:
10.4236/psych.2013.47078
4,726
Downloads
7,328
Views
Citations
Effects of Quality and Price Appeals on Consumers’ Internal Reference Prices and Quality Perceptions
(Articles)
Miyuri Shirai
Modern Economy
Vol.5 No.8
,July 7, 2014
DOI:
10.4236/me.2014.58076
3,688
Downloads
6,285
Views
Citations
Impact of Discretionary Expenditures on Profitability during Recession: Evidence from Manufacturing Sector in India
(Articles)
K. S. Sujit
,
B. Rajesh Kumar
Theoretical Economics Letters
Vol.6 No.3
,June 3, 2016
DOI:
10.4236/tel.2016.63042
2,066
Downloads
3,763
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
E-Marketing Development and Its Application in Textile Sector of Pakistan—A Theoretical Review
(Articles)
Muhammad Abrar
,
Xinming Deng
,
Asif Ali Safeer
,
Abdul Ghafoor
,
Sajjad Ahmad Baig
Journal of Service Science and Management
Vol.9 No.3
,June 22, 2016
DOI:
10.4236/jssm.2016.93031
3,432
Downloads
9,826
Views
Citations
Study of Informative Advertising Competition Model in Duopolistic Market with Relative Profit Object
(Articles)
Jiao Lu
Journal of Service Science and Management
Vol.10 No.2
,April 13, 2017
DOI:
10.4236/jssm.2017.102009
1,359
Downloads
2,391
Views
Citations
The Influence of Product Market Externality on Dynamic Decisions of Monopoly
(Articles)
Yan Wang
,
Deqing Tan
Modern Economy
Vol.8 No.6
,June 13, 2017
DOI:
10.4236/me.2017.86056
1,380
Downloads
2,304
Views
Citations
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