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Affiliation
ISSN
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Understanding the Factors that Impact the Pre-Launch Phase and New Product Launch Excellence in the Pharmaceutical Industry
(Articles)
Magdy Rabea
American Journal of Industrial and Business Management
Vol.12 No.1
,January 30, 2022
DOI:
10.4236/ajibm.2022.121007
622
Downloads
5,525
Views
Citations
Optimization of Marketing Strategy for “E-Commerce Live Streaming + Agricultural Products” in the New Media Era
(Articles)
Xinyu Huang
American Journal of Industrial and Business Management
Vol.13 No.10
,October 30, 2023
DOI:
10.4236/ajibm.2023.1310061
306
Downloads
1,285
Views
Citations
The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance
(Articles)
Mohamed Cherchem
Technology and Investment
Vol.3 No.2
,May 29, 2012
DOI:
10.4236/ti.2012.32008
9,522
Downloads
14,918
Views
Citations
On Leadership and It’s Marketing
(Articles)
Jinzhang Gao
Open Journal of Leadership
Vol.2 No.4
,October 23, 2013
DOI:
10.4236/ojl.2013.24011
7,118
Downloads
11,627
Views
Citations
Quality Perception Evaluation: A Case Study of a Private Bank Branch in Campina Grande, PB
(Articles)
Allan Carlos Alves
,
Ângela Maria Cavalcanti Ramalho
,
Sandra Sereide Ferreira da Silva
,
Cicero de Sousa Lacerda
,
Juaceli Araújo Lima
,
Fabio Adriano Pereira da Silva
iBusiness
Vol.7 No.2
,June 18, 2015
DOI:
10.4236/ib.2015.72011
5,628
Downloads
6,594
Views
Citations
Blockchain Economics and Marketing
(Articles)
Frank T. Lorne
,
Sriram Daram
,
Rutha Frantz
,
Naveen Kumar
,
Athif Mohammed
,
Amit Muley
Journal of Computer and Communications
Vol.6 No.12
,December 26, 2018
DOI:
10.4236/jcc.2018.612011
1,934
Downloads
5,845
Views
Citations
Obesity Levels in the Russian Federation—A Risk Reduction Portfolio Management Corporate Governance Approach to the Bio-Psycho-Social Influence of Marketing Projects in the Russian Fast Food Industry
(Articles)
Valeriya Marchenko
Open Journal of Social Sciences
Vol.8 No.8
,August 24, 2020
DOI:
10.4236/jss.2020.88025
399
Downloads
1,907
Views
Citations
What Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy
(Articles)
Mary B. Frambo
,
Hans Kok
,
Bruno Fon
Journal of Human Resource and Sustainability Studies
Vol.10 No.1
,March 14, 2022
DOI:
10.4236/jhrss.2022.101007
299
Downloads
1,239
Views
Citations
Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda
(Articles)
Lianda Wanyonyi Mauyo
,
Jonas N. Chianu
,
Bernard Kibet Nassiuma
,
Richard Onyango Musebe
Journal of Service Science and Management
Vol.3 No.4
,December 28, 2010
DOI:
10.4236/jssm.2010.34057
6,560
Downloads
12,349
Views
Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State
(Articles)
N. Gladson Nwokah
,
Joyce Tamunosaki Briggs
Journal of Human Resource and Sustainability Studies
Vol.5 No.4
,December 12, 2017
DOI:
10.4236/jhrss.2017.54021
2,614
Downloads
8,087
Views
Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth
(Articles)
Yasaman Javadi
iBusiness
Vol.14 No.3
,September 13, 2022
DOI:
10.4236/ib.2022.143011
223
Downloads
1,591
Views
Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
(Articles)
Mabel Birungi Komunda
,
Aihie Osarenkhoe
,
Daniella Fjellström
,
Justus Katusabe
,
Victor Nyongyera
Journal of Service Science and Management
Vol.16 No.6
,November 24, 2023
DOI:
10.4236/jssm.2023.166037
139
Downloads
757
Views
Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
158
Downloads
1,002
Views
Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.14 No.5
,May 9, 2024
DOI:
10.4236/ajibm.2024.145033
50
Downloads
304
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,903
Downloads
11,182
Views
Citations
The Tourist Harassment Based on the Marketing
(Articles)
Ji Wen
,
Yina Li
American Journal of Industrial and Business Management
Vol.5 No.3
,March 18, 2015
DOI:
10.4236/ajibm.2015.53012
5,155
Downloads
7,267
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,555
Downloads
5,696
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
,March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,197
Downloads
3,419
Views
Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
(Articles)
Fan Mo
Open Access Library Journal
Vol.9 No.1
,January 6, 2022
DOI:
10.4236/oalib.1108157
237
Downloads
1,706
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
,October 28, 2022
DOI:
10.4236/jss.2022.1011034
260
Downloads
2,144
Views
Citations
This article belongs to the Special Issue on
Health and Social Sciences
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