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Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria
(Articles)
N. Gladson Nwokah
,
Doris Ngirika
Intelligent Information Management
Vol.10 No.1
,January 5, 2018
DOI:
10.4236/iim.2018.101002
2,002
Downloads
9,869
Views
Citations
Optimal Commodity Advertising in Bilateral Oligopoly
(Articles)
Chanjin Chung
Theoretical Economics Letters
Vol.8 No.11
,July 23, 2018
DOI:
10.4236/tel.2018.811128
612
Downloads
1,357
Views
Citations
This article belongs to the Special Issue on
Industrial Economics
Research on the Characteristics of Modern Advertising Culture
(Articles)
Yangyang Qin
Open Journal of Social Sciences
Vol.7 No.8
,August 27, 2019
DOI:
10.4236/jss.2019.78026
1,038
Downloads
3,785
Views
Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example
(Articles)
Yuxi Wang
Open Access Library Journal
Vol.7 No.6
,June 18, 2020
DOI:
10.4236/oalib.1106468
672
Downloads
2,921
Views
Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements
(Articles)
A. Cheung
,
Adrian Furnham
Psychology
Vol.12 No.2
,February 25, 2021
DOI:
10.4236/psych.2021.122016
367
Downloads
1,020
Views
Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era
(Articles)
Eiman M. Negm
,
Ahmed Ghazal
American Journal of Industrial and Business Management
Vol.12 No.9
,September 30, 2022
DOI:
10.4236/ajibm.2022.129079
253
Downloads
1,307
Views
Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory
(Articles)
Linmin Kan
,
Hongjin Xiang
American Journal of Industrial and Business Management
Vol.13 No.3
,March 28, 2023
DOI:
10.4236/ajibm.2023.133010
140
Downloads
664
Views
Citations
This article belongs to the Special Issue on
Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective
(Articles)
Yiwei Liu
American Journal of Industrial and Business Management
Vol.13 No.8
,August 30, 2023
DOI:
10.4236/ajibm.2023.138048
174
Downloads
1,587
Views
Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon
(Articles)
Alain Assomo
,
Arlette Ngouana Akoa
Advances in Journalism and Communication
Vol.10 No.2
,June 17, 2022
DOI:
10.4236/ajc.2022.102015
65
Downloads
440
Views
Citations
Comparative Consequence of Puzzle Cooperative Learning Tactic and Lecture Instructional Tactic on Learners’ Mathematics Recall in Schools in Delta State Nigeria
(Articles)
Omoroh Peace
,
Osawaru Patrick Ajaja
,
Emperor Kpangban
Creative Education
Vol.15 No.2
,February 22, 2024
DOI:
10.4236/ce.2024.152012
50
Downloads
160
Views
Citations
Combining Keyword Search Advertisement and Site- Targeted Advertisement in Search Engine Advertising
(Articles)
Li Chen
Journal of Service Science and Management
Vol.1 No.3
,December 30, 2008
DOI:
10.4236/jssm.2008.13025
13,257
Downloads
19,205
Views
Citations
Who Benefits from Altruism in Supply Chain Management?
(Articles)
Zehui Ge
,
Qiying Hu
American Journal of Operations Research
Vol.2 No.1
,March 14, 2012
DOI:
10.4236/ajor.2012.21007
6,409
Downloads
12,419
Views
Citations
Gender Differences in Adolescent Advertising Response: The Role of Involvement and Message Claim
(Articles)
Karlijn Massar
,
Abraham P. Buunk
Psychology
Vol.4 No.7
,July 8, 2013
DOI:
10.4236/psych.2013.47078
4,725
Downloads
7,325
Views
Citations
Effects of Quality and Price Appeals on Consumers’ Internal Reference Prices and Quality Perceptions
(Articles)
Miyuri Shirai
Modern Economy
Vol.5 No.8
,July 7, 2014
DOI:
10.4236/me.2014.58076
3,688
Downloads
6,283
Views
Citations
Impact of Discretionary Expenditures on Profitability during Recession: Evidence from Manufacturing Sector in India
(Articles)
K. S. Sujit
,
B. Rajesh Kumar
Theoretical Economics Letters
Vol.6 No.3
,June 3, 2016
DOI:
10.4236/tel.2016.63042
2,066
Downloads
3,762
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
E-Marketing Development and Its Application in Textile Sector of Pakistan—A Theoretical Review
(Articles)
Muhammad Abrar
,
Xinming Deng
,
Asif Ali Safeer
,
Abdul Ghafoor
,
Sajjad Ahmad Baig
Journal of Service Science and Management
Vol.9 No.3
,June 22, 2016
DOI:
10.4236/jssm.2016.93031
3,432
Downloads
9,823
Views
Citations
Study of Informative Advertising Competition Model in Duopolistic Market with Relative Profit Object
(Articles)
Jiao Lu
Journal of Service Science and Management
Vol.10 No.2
,April 13, 2017
DOI:
10.4236/jssm.2017.102009
1,359
Downloads
2,391
Views
Citations
The Influence of Product Market Externality on Dynamic Decisions of Monopoly
(Articles)
Yan Wang
,
Deqing Tan
Modern Economy
Vol.8 No.6
,June 13, 2017
DOI:
10.4236/me.2017.86056
1,380
Downloads
2,303
Views
Citations
Coordination of Supply Chain under the Revenue Sharing-Advertising Cost Sharing Contract
(Articles)
Meng Jia
Journal of Service Science and Management
Vol.10 No.3
,June 23, 2017
DOI:
10.4236/jssm.2017.103024
1,537
Downloads
3,634
Views
Citations
A Qualitative Study on the Outcomes of Social Media Advertising
(Articles)
Shariful Islam
,
Mohammad Iqbal Mahmood
Advances in Journalism and Communication
Vol.6 No.2
,June 29, 2018
DOI:
10.4236/ajc.2018.62006
2,618
Downloads
12,109
Views
Citations
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