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ISSN
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Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall
(Articles)
Eman Reda Sabri
Social Networking
Vol.8 No.1
,December 26, 2018
DOI:
10.4236/sn.2019.81003
4,001
Downloads
8,095
Views
Citations
Green Marketing and Its Incidence in the Decisions of Purchase of Peruvian University Students
(Articles)
Víctor Hugo Fernández-Bedoya
,
Ambrocio Teodoro Esteves-Pairazamán
,
Rosario Violeta Grijalva-Salazar
,
Walter Gregorio Ibarra-Fretell
,
Susana Edita Paredes-Díaz
,
Josefina Amanda Suyo-Vega
,
Mónica Elisa Meneses-La-Riva
,
Jorge Luís Aníbal Baldárrago-Baldárrago
,
Víctor Raúl Reátegui-Paredes
,
Robert Willie Chávez-Mayta
Modern Economy
Vol.11 No.1
,January 8, 2020
DOI:
10.4236/me.2020.111001
691
Downloads
2,637
Views
Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement
(Articles)
Raymond Chimezie Ukaegbu
Open Access Library Journal
Vol.7 No.3
,March 11, 2020
DOI:
10.4236/oalib.1105865
4,058
Downloads
19,584
Views
Citations
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies
(Articles)
Di Zhang
,
Dongphil Chun
,
Minghao Huang
Open Journal of Business and Management
Vol.11 No.2
,March 22, 2023
DOI:
10.4236/ojbm.2023.112032
411
Downloads
1,836
Views
Citations
Analysis on Development Pattern and Marketing Strategy of Flower E-Commerce of Personalized Customization—A Case Study of the Beast
(Articles)
Yimei Li
,
Ming Lei
Open Journal of Business and Management
Vol.4 No.1
,January 14, 2016
DOI:
10.4236/ojbm.2016.41007
6,109
Downloads
9,456
Views
Citations
Marketing Strategy Analysis of Yogurt under Consumption Upgrading: A Case Study of Le Pur
(Articles)
Suiyuan Zeng
,
Ming Chen
Open Journal of Social Sciences
Vol.5 No.2
,February 24, 2017
DOI:
10.4236/jss.2017.52018
4,561
Downloads
10,464
Views
Citations
A Case Study on BioChannel Partner: How Can the Sales Turnover of BioChannel Partners’ Online Services Be Increased?
(Articles)
Fabiha Enam
,
Marushat Bin Sakhawat
,
M. Mamoon Al Bashir
Journal of Human Resource and Sustainability Studies
Vol.7 No.1
,March 28, 2019
DOI:
10.4236/jhrss.2019.71006
692
Downloads
1,606
Views
Citations
The Moderating Effect of Strategic Planning on the Relationship between Marketing Strategy and Poultry Farming Cooperatives’ Performance in the Province of Gitega (Burundi)
(Articles)
Didace Hatungimana
,
Patrick Rumeci
,
Thierry Bahizi
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105120
160
Downloads
760
Views
Citations
Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video
(Articles)
Chunhua Li
,
Changyu Ren
,
Mingyue Luo
,
Dingyin Chen
,
Ya Shu
Chinese Studies
Vol.12 No.1
,February 6, 2023
DOI:
10.4236/chnstd.2023.121003
210
Downloads
969
Views
Citations
Research on Marketing Strategies of Wealth Management Business in Securities Business Departments
(Articles)
Shengshi Gao
Open Journal of Social Sciences
Vol.11 No.10
,October 11, 2023
DOI:
10.4236/jss.2023.1110006
109
Downloads
485
Views
Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda
(Articles)
Alfred Ocheng Komakech
,
Jiaguo Liu
,
Alfred Omo
,
Emmanuel Afanga Archelaus Basua
Open Journal of Social Sciences
Vol.9 No.5
,May 26, 2021
DOI:
10.4236/jss.2021.95034
611
Downloads
6,576
Views
Citations
Research on the Course Innovation of “Automobile Marketing Practice” under the Nakamoto Educational Model
(Articles)
Yiping Luo
,
Ying Wang
,
Luyun Zhang
Open Access Library Journal
Vol.9 No.9
,August 31, 2022
DOI:
10.4236/oalib.1108848
49
Downloads
316
Views
Citations
User Acceptance of Personalized and Context-Specific Online Advertising
(Articles)
S. Denise Ruhrberg
,
Giulia Kirstein
,
Katsiaryna S. Baran
Open Journal of Social Sciences
Vol.5 No.3
,March 30, 2017
DOI:
10.4236/jss.2017.53020
2,164
Downloads
4,266
Views
Citations
Sprouting Wings in the Hyper-Colonial: High-Octane Desire and Youth-Targeted Market Predation
(Articles)
Mark B. Borg
Psychology
Vol.1 No.4
,November 18, 2010
DOI:
10.4236/psych.2010.14040
6,383
Downloads
10,129
Views
Citations
Adoption and Use of Household Microgeneration Heat Technologies
(Articles)
Sally Caird
,
Robin Roy
Low Carbon Economy
Vol.1 No.2
,January 18, 2011
DOI:
10.4236/lce.2010.12008
6,589
Downloads
12,283
Views
Citations
Consumer Responses to Green Marketing in Cambodia
(Articles)
Leaksmy Chhay
,
Md Manik Mian
,
Rathny Suy
Open Journal of Social Sciences
Vol.3 No.10
,October 23, 2015
DOI:
10.4236/jss.2015.310013
4,472
Downloads
8,585
Views
Citations
A Study on Consumer Perception Regarding Buying Fresh Produce in Organized Retail Stores in Bangalore, India: Do Demographics Matter?
(Articles)
N. Meena Rani
,
K. Ramachandra
Theoretical Economics Letters
Vol.9 No.8
,December 11, 2019
DOI:
10.4236/tel.2019.98179
782
Downloads
3,051
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior Research
Use of Social Media as an Effective Marketing Tool for Fashion Startups in Saudi Arabia
(Articles)
Noran Trad
,
Maha Abdullah Al Dabbagh
Open Journal of Social Sciences
Vol.8 No.11
,November 27, 2020
DOI:
10.4236/jss.2020.811029
1,522
Downloads
8,792
Views
Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
,January 30, 2022
DOI:
10.4236/jssm.2022.151002
967
Downloads
5,465
Views
Citations
Effect of COVID-19 Pandemic on Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs
(Articles)
Amal Seddik Afify
Modern Economy
Vol.13 No.2
,February 25, 2022
DOI:
10.4236/me.2022.132012
429
Downloads
2,556
Views
Citations
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