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Study on Channel Selection Evaluation Model of Painting Material Industry Based on Brand Building
(Articles)
Wen Li
,
Wenbo Wang
Open Journal of Business and Management
Vol.3 No.4
,October 20, 2015
DOI:
10.4236/ojbm.2015.34042
2,928
Downloads
3,810
Views
Citations
Relationships among Purchase Intentions for Luxury Brands and Personality Traits Based on the Big Five
(Articles)
Kazutoshi Fujiwara
,
Shin’ya Nagasawa
American Journal of Industrial and Business Management
Vol.5 No.11
,November 6, 2015
DOI:
10.4236/ajibm.2015.511063
4,532
Downloads
6,574
Views
Citations
Psychological Factors That Influence Preference for Luxury Brands: Effect of “Openness to Experience1” on Psychological Factors for the Development of Purchase Intentions
(Articles)
Kazutoshi Fujiwara
,
Shin’ya Nagasawa
American Journal of Industrial and Business Management
Vol.5 No.12
,December 21, 2015
DOI:
10.4236/ajibm.2015.512077
4,546
Downloads
5,912
Views
Citations
Reimaging Ethiopia through Destination Branding
(Articles)
Mulugeta Girma
American Journal of Industrial and Business Management
Vol.6 No.2
,February 29, 2016
DOI:
10.4236/ajibm.2016.62019
3,123
Downloads
6,091
Views
Citations
Evaluation of the Knowledge and Perceptions of Patients towards Generic Medicines in UAE
(Articles)
Suleiman I. Sharif
,
Raneem J. Chaar
,
Zahraa Z. Albadrani
,
Jameel S. Shahwan
,
Mohamed N. Badreddin
,
Mohamed A. K. Charbaji
Pharmacology & Pharmacy
Vol.7 No.9
,September 1, 2016
DOI:
10.4236/pp.2016.79045
2,516
Downloads
6,524
Views
Citations
Major Determinants that Influence the Choice of Brand of Mobile Phone
(Articles)
Frank B. K. Twenefour
Open Journal of Statistics
Vol.7 No.4
,August 17, 2017
DOI:
10.4236/ojs.2017.74046
1,905
Downloads
7,549
Views
Citations
How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review
(Articles)
Harri Jalonen
,
Sasu Tuominen
,
Arto Ryömä
,
Jaakko Haltia
,
Juho Nenonen
,
Anna Kuikka
Open Journal of Business and Management
Vol.6 No.1
,January 24, 2018
DOI:
10.4236/ojbm.2018.61008
1,150
Downloads
3,316
Views
Citations
The Influence of Brand Experience on People’s Revisit and Purchase Intention in the Context of China’s Museum
(Articles)
Boya Li
American Journal of Industrial and Business Management
Vol.8 No.3
,March 20, 2018
DOI:
10.4236/ajibm.2018.83037
1,531
Downloads
5,853
Views
Citations
Retail Brand Equity: Measurements through Brand Policy and Store Formats
(Articles)
Magali Jara
American Journal of Industrial and Business Management
Vol.8 No.3
,March 20, 2018
DOI:
10.4236/ajibm.2018.83038
1,932
Downloads
5,800
Views
Citations
Service Branding: A Perspective of Value Co-Creation Orientation
(Articles)
Tianze Li
,
Haiying Wei
Journal of Service Science and Management
Vol.11 No.2
,April 28, 2018
DOI:
10.4236/jssm.2018.112018
1,691
Downloads
14,797
Views
Citations
The Accounting Analysis of the Intangible Cultural Heritage Enterprises’ Brand Value—Take the Chinese Medicine Industry as an Example
(Articles)
Biyun Lin
American Journal of Industrial and Business Management
Vol.8 No.7
,July 24, 2018
DOI:
10.4236/ajibm.2018.87115
1,134
Downloads
2,453
Views
Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt
(Articles)
Hana Othman ElAydi
Open Access Library Journal
Vol.5 No.10
,October 29, 2018
DOI:
10.4236/oalib.1104977
4,132
Downloads
37,284
Views
Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail”
(Articles)
Lu Ge
,
Chenggang Li
Modern Economy
Vol.10 No.1
,January 18, 2019
DOI:
10.4236/me.2019.101016
1,715
Downloads
3,549
Views
Citations
Research on the Influence of Customer Perceived Value on Brand Equity
(Articles)
Bo Yan
American Journal of Industrial and Business Management
Vol.9 No.3
,March 22, 2019
DOI:
10.4236/ajibm.2019.93042
2,577
Downloads
9,425
Views
Citations
The Impact of Consumers Witness Front-Line Service Employee Complaints on Corporate Brand Attitudes
(Articles)
Jihua Zhang
,
Ming Tan
,
Ningning Wang
Open Journal of Social Sciences
Vol.7 No.3
,March 26, 2019
DOI:
10.4236/jss.2019.73037
734
Downloads
1,468
Views
Citations
Analysis on the Membership Management of a Fashion Brand by Big Data Technology
(Articles)
Jiaye Huang
American Journal of Industrial and Business Management
Vol.9 No.10
,October 28, 2019
DOI:
10.4236/ajibm.2019.910126
831
Downloads
1,966
Views
Citations
Platform Brand Value: Construct and Measurement —An Empirical Research Based on the Data of Social Media
(Articles)
Lei Shen
,
Xiujun Yang
Open Journal of Social Sciences
Vol.7 No.11
,November 20, 2019
DOI:
10.4236/jss.2019.711013
732
Downloads
1,937
Views
Citations
A Grounded Theory Approach to Reconstruct Brand Value Based on Prosumption Logic in the Era of Sharing Economy Platform
(Articles)
Lei Shen
,
Ye Chen
,
Chu Luo
Theoretical Economics Letters
Vol.9 No.8
,December 17, 2019
DOI:
10.4236/tel.2019.98184
613
Downloads
2,012
Views
Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms
(Articles)
Heri Prabowo
,
Widji Astuti
,
Harianto Respati
Open Journal of Business and Management
Vol.8 No.1
,December 23, 2019
DOI:
10.4236/ojbm.2020.81012
3,658
Downloads
9,088
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
Brand Loyalty in a Bertrand-Type Oligopoly Setting
(Articles)
Demetri Kantarelis
American Journal of Industrial and Business Management
Vol.9 No.12
,December 24, 2019
DOI:
10.4236/ajibm.2019.912149
815
Downloads
2,189
Views
Citations
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