Brand Relevance - Articles - Scientific Research Publishing

Evolutionary Game of User Knowledge Sharing Behaviors in Enterprise Brand Virtual Community: Influence of Multiple Level Factors (Articles)

Chengyi Le, Peipei Li, Ya Zeng

Journal of Human Resource and Sustainability Studies Vol.9 No.1，February 3, 2021

DOI: 10.4236/jhrss.2021.91001 611 Downloads 1,450 Views Citations
A Study on the Translation Strategies of Domestic Cosmetic Brand Names from the Perspective of Skopos Theory (Articles)

Fei Sun

Open Access Library Journal Vol.8 No.4，April 26, 2021

DOI: 10.4236/oalib.1107351 1,290 Downloads 6,824 Views Citations
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service (Articles)

Mona Abdelreheem, Mohamed A. Ragheb, Passent Tantawi

Open Access Library Journal Vol.8 No.7，July 12, 2021

DOI: 10.4236/oalib.1107489 279 Downloads 1,257 Views Citations
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa (Articles)

Peter Kwasi Oppong, John Mensah, Matilda Addae

Open Journal of Business and Management Vol.9 No.4，July 30, 2021

DOI: 10.4236/ojbm.2021.94110 787 Downloads 4,077 Views Citations
Urban Culture and City Brand: A Study on Food Experience (Articles)

Mu Zhang, Luyao Wang, Jiayun Zhou, Rob Law

Journal of Service Science and Management Vol.15 No.2，April 29, 2022

DOI: 10.4236/jssm.2022.152008 399 Downloads 1,854 Views Citations
Preference of Global Shampoo Brands: A Study on Women Consumers (Articles)

Ummay Salma Khanam, Md. Bazlur Rahman

Open Journal of Social Sciences Vol.10 No.12，November 11, 2022

DOI: 10.4236/jss.2022.1012016 369 Downloads 5,709 Views Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands (Articles)

Sonkar Pratap Akhilendra, Muthusamy Aravendan

Journal of Service Science and Management Vol.16 No.4，August 16, 2023

DOI: 10.4236/jssm.2023.164025 517 Downloads 4,341 Views Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria (Articles)

Alfa Abubakar, Hadiza Saidu Abubakar, Cross Ogohi Daniel

Open Journal of Business and Management Vol.11 No.5，September 27, 2023

DOI: 10.4236/ojbm.2023.115141 260 Downloads 1,084 Views Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption (Articles)

Lei Shen, Hai Hou, Yuhong Zhu, Ali Muhammad

iBusiness Vol.15 No.4，December 29, 2023

DOI: 10.4236/ib.2023.154019 168 Downloads 623 Views Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3，June 27, 2024

DOI: 10.4236/jssm.2024.173014 239 Downloads 1,372 Views Citations
A Multimodal Discourse Analysis of the Construction of Brand Image in Luxury Menswear Advertising: A Case Study of Advertisements of Zegna (Articles)

Rong Ma

Open Journal of Social Sciences Vol.12 No.7，July 25, 2024

DOI: 10.4236/jss.2024.127030 214 Downloads 1,132 Views Citations
Measuring the Impact of Product Placement Dimensions on Consumers’ Brand Recognition (Articles)

Hana Ayman Ghanem, Eiman Negm, Mona Arslan

Open Access Library Journal Vol.11 No.8，August 22, 2024

DOI: 10.4236/oalib.1111999 166 Downloads 1,051 Views Citations
The Hypervulnerability of the Fan Following Brands of Products Linked to Football Clubs (Articles)

Cleber Augusto do Nascimento

Beijing Law Review Vol.15 No.4，November 29, 2024

DOI: 10.4236/blr.2024.154107 41 Downloads 230 Views Citations
Investigation of Factors That Affecting on Customer Loyalty in Banking Sector in Egypt (Articles)

Mohamed Refat Mahfouz, Monika Fayez, Ahmed Moussa ElSamadicy

Open Access Library Journal Vol.12 No.2，February 26, 2025

DOI: 10.4236/oalib.1112891 54 Downloads 357 Views Citations
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention (Articles)

Shenghong Ye, Guobin Wu

Open Journal of Business and Management Vol.4 No.3，July 28, 2016

DOI: 10.4236/ojbm.2016.43058 2,344 Downloads 4,928 Views Citations
An Approach to Fault Diagnosis of Rotating Machinery Using the Second-Order Statistical Features of Thermal Images and Simplified Fuzzy ARTMAP (Articles)

Faisal Al Thobiani, Van Tung Tran, Tiedo Tinga

Engineering Vol.9 No.6，June 21, 2017

DOI: 10.4236/eng.2017.96033 1,520 Downloads 3,016 Views Citations
An Empirical Investigation on Leadership Styles Applied for Global Brand Management of Multinational Organizations in the United States (Articles)

Tilokie Depoo, Gehan Dhameeth Shanmuganathan

Open Journal of Business and Management Vol.1 No.2，July 2, 2013

DOI: 10.4236/ojbm.2013.12003 7,059 Downloads 13,576 Views Citations
Brand Franchise Supply Chain Partnership Based on Online and Offline Integrating Strategy (Articles)

Rong Wang

American Journal of Industrial and Business Management Vol.3 No.4，July 26, 2013

DOI: 10.4236/ajibm.2013.34050 5,319 Downloads 8,299 Views Citations
A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables (Articles)

Alireza Mohammadpour, Taher Roshandel Arbatani, Tahmoures Hassan Gholipour, Fereshteh Farzianpour, Shadi Hosseini

Journal of Service Science and Management Vol.7 No.5，October 31, 2014

DOI: 10.4236/jssm.2014.75034 20,976 Downloads 28,559 Views Citations
The Impacts of Website Characteristics and Customer Participation on Citizenship Behaviors: The Mediating Role of Co-Creation Experience in Virtual Brand Communities (Articles)

Yong Zhang, Lu Chen

Advances in Applied Sociology Vol.7 No.4，April 18, 2017

DOI: 10.4236/aasoci.2017.74009 2,027 Downloads 4,661 Views Citations

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