Traditional Marketing - Articles - Scientific Research Publishing

An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms (Articles)

B. N. Malar Selvi, J. Edwin Thomson

Intelligent Information Management Vol.8 No.5，September 30, 2016

DOI: 10.4236/iim.2016.85010 3,485 Downloads 11,389 Views Citations
New Technologies Applied to the Fashion Visual Merchandising (Articles)

Juliana Paradinha Sampaio, Welton Fernando Zonatti, Francisco Javier Sebastian Mendizabal-Alvarez, George Bedinelli Rossi, Julia Baruque-Ramos

Modern Economy Vol.8 No.3，March 21, 2017

DOI: 10.4236/me.2017.83031 2,651 Downloads 9,382 Views Citations
This article belongs to the Special Issue on Consumption and Economics
Stimulating Curiosity and Consumer Experience in a Retailer (Articles)

Silvia Cachero-Martínez, Rodolfo Vázquez-Casielles

American Journal of Industrial and Business Management Vol.7 No.4，April 28, 2017

DOI: 10.4236/ajibm.2017.74034 3,812 Downloads 9,649 Views Citations
This article belongs to the Special Issue on Customer Experience Management
Begait Goat Production Systems and Breeding Practices in Western Tigray, North Ethiopia (Articles)

Hagos Abraham, Solomon Gizaw, Mengistu Urge

Open Journal of Animal Sciences Vol.7 No.2，April 28, 2017

DOI: 10.4236/ojas.2017.72016 2,728 Downloads 7,692 Views Citations
Assessment of the Production, Technology and Marketing Challenges Facing Starch Producing Companies in Ghana (Articles)

Ahlijah Bright, Samuel Yaw Akomea, Wilberforce Owusu-Ansah

Open Journal of Business and Management Vol.5 No.3，July 27, 2017

DOI: 10.4236/ojbm.2017.53046 1,229 Downloads 2,631 Views Citations
E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria (Articles)

N. Gladson Nwokah, Boma Benita Irimagha

iBusiness Vol.9 No.4，December 13, 2017

DOI: 10.4236/ib.2017.94009 1,858 Downloads 4,740 Views Citations
Marketing Capability Development in Micro Manufacturing Enterprises (Articles)

Guven Gurkan Inan, Aysegul Eda Kop

American Journal of Industrial and Business Management Vol.8 No.1，January 8, 2018

DOI: 10.4236/ajibm.2018.81001 7,768 Downloads 10,227 Views Citations
Omani Consumer’s Ethnocentrism and Demand for Locally Produced Products (Articles)

Msafiri Daudi Mbaga, Lamya Salim Khamis Al Abri, Shekar Bose, Houcine Boughanmi

American Journal of Industrial and Business Management Vol.8 No.6，June 11, 2018

DOI: 10.4236/ajibm.2018.86097 1,088 Downloads 4,152 Views Citations
Marketing and Business Analysis in the Era of Big Data (Articles)

Yiying Hu

American Journal of Industrial and Business Management Vol.8 No.7，July 25, 2018

DOI: 10.4236/ajibm.2018.87117 3,221 Downloads 7,901 Views Citations
A Study on Service Marketing of University Libraries in the New Media Environment (Articles)

Yi Zheng, Lan Du

Open Journal of Social Sciences Vol.6 No.11，November 23, 2018

DOI: 10.4236/jss.2018.611016 1,600 Downloads 3,377 Views Citations
Application of Entrepreneurial Marketing in Micro, Small and Medium Enterprise in Dhaulagiri, Nepal (Articles)

Shrijan Gyanwali, Chanchai Bunchapattanasakda

Open Journal of Business and Management Vol.7 No.2，April 8, 2019

DOI: 10.4236/ojbm.2019.72047 2,117 Downloads 4,223 Views Citations
Research on Mobile Marketing Strategy Based on SICAS Model—A Case Study of Yili Group (Articles)

Liwen Huang

American Journal of Industrial and Business Management Vol.9 No.4，April 28, 2019

DOI: 10.4236/ajibm.2019.94073 2,130 Downloads 7,973 Views Citations
Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana (Articles)

Maud Schall, Patrick Lebene Adonoo, Seth Christopher Yaw Appiah

Advances in Applied Sociology Vol.9 No.6，June 27, 2019

DOI: 10.4236/aasoci.2019.96018 920 Downloads 2,926 Views Citations
Cause-Related Marketing and Its Impact on Buying Intention (Articles)

Vibhas Amawate, Madhurima Deb, Mohit Manchanda

Theoretical Economics Letters Vol.9 No.6，August 30, 2019

DOI: 10.4236/tel.2019.96135 866 Downloads 2,740 Views Citations
Developed Skills of Marketing Students through Direct Selling in Nueva Ecija (Articles)

Kim Edward S. Santos

Open Access Library Journal Vol.7 No.2，February 12, 2020

DOI: 10.4236/oalib.1106111 999 Downloads 3,684 Views Citations
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises (Articles)

Yue Fang

Open Journal of Business and Management Vol.8 No.2，March 26, 2020

DOI: 10.4236/ojbm.2020.82057 1,597 Downloads 5,168 Views Citations
Research on Marketing Strategy of Huawei Mobile Phone in European Market (Articles)

Romans Dmitrijevs

Open Journal of Business and Management Vol.8 No.3，May 12, 2020

DOI: 10.4236/ojbm.2020.83073 24,932 Downloads 56,608 Views Citations
Banking Strategies and Customer Loyalty Case of Tunisian Banks (Articles)

Chiraz Rouissi

Open Journal of Business and Management Vol.9 No.2，March 31, 2021

DOI: 10.4236/ojbm.2021.92047 667 Downloads 2,176 Views Citations
The Effect of Blue Ocean on Business Entrepreneurship through Niche Marketing as a Mediating Variable (Applied Study on Zalat for Leather Products Co.) (Articles)

Hossam Atef Abdel-Dayem, Mohamed Abdel Salam Ragheb, Mohamed Abdel-Azzim, Fahd Abdel-Azziz Hamaida, Alaa Abdel-Wahed Abdel-Bary

Open Access Library Journal Vol.8 No.10，October 26, 2021

DOI: 10.4236/oalib.1108010 392 Downloads 3,748 Views Citations
A Comparison of Marketing Strategies between the U.S. and China Influenced by Individualism-Collectivism under Cross-Cultural Perspective: Taking MDLZ International, Ltd. as an Example (Articles)

Liuhan Jin

Open Access Library Journal Vol.9 No.4，April 12, 2022

DOI: 10.4236/oalib.1108593 360 Downloads 2,529 Views Citations

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