has been cited by the following article(s):
[1]
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Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
International Review on Public and Nonprofit Marketing,
2023
DOI:10.1007/s12208-023-00371-9
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[2]
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THE IMPACT OF CAUSE MARKETING AMONG CONSUMERS – AN ANALYSIS
INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH,
2021
DOI:10.36106/ijsr/6837343
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