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DOI
Author
Journal
Affiliation
ISSN
Subject
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
13,557
Downloads
25,694
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75100
2,472
Downloads
8,221
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
A Study on the Relationship between Customer Participation, Perceived Control and Customer Equity—Collecting Samples from Financial Industry
(Articles)
Congjie Yang
,
Jingyin He
American Journal of Industrial and Business Management
Vol.8 No.3
,March 30, 2018
DOI:
10.4236/ajibm.2018.83053
992
Downloads
2,925
Views
Citations
Analysis of Factors Affecting the Stickiness of Freight Forwarders Based on Customer Experience
(Articles)
Bin Yang
,
Jian Xue
American Journal of Industrial and Business Management
Vol.10 No.2
,February 20, 2020
DOI:
10.4236/ajibm.2020.102025
1,290
Downloads
4,724
Views
Citations
Delivering Excellent Customer Service Using House of Quality (HOQ): A Case Study of Delta Shipping Company Limited
(Articles)
Emmanuel Sena Gohoho
,
Michael Kwasi Dzikunu
,
Amewu Attah
,
Alfred Ofori-Abebrese
Open Journal of Social Sciences
Vol.10 No.6
,June 16, 2022
DOI:
10.4236/jss.2022.106002
178
Downloads
1,286
Views
Citations
Key Elements of Customer Trust towards Retaining Customers of Telecommunication Companies in Tanzania
(Articles)
Liliane Pasape
Journal of Service Science and Management
Vol.15 No.4
,August 9, 2022
DOI:
10.4236/jssm.2022.154028
186
Downloads
1,313
Views
Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition
(Articles)
Wen Li
,
Tian’e Fu
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.11
,November 24, 2016
DOI:
10.4236/ajibm.2016.611101
2,656
Downloads
7,448
Views
Citations
Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty
(Articles)
Xi Zhang
Open Journal of Business and Management
Vol.7 No.2
,March 28, 2019
DOI:
10.4236/ojbm.2019.72038
1,610
Downloads
5,416
Views
Citations
The Consumer-Private Labels Bond and the Store Loyalty: The Role of Satisfaction
(Articles)
Maryem Trabelsi
Open Journal of Business and Management
Vol.8 No.2
,January 21, 2020
DOI:
10.4236/ojbm.2020.82027
811
Downloads
2,968
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
A Study on the Impact of Logistics Service Quality on the Satisfaction and Loyalty of E-Shoppers in Egypt
(Articles)
Lobna Hafez
,
Eman Elakkad
,
Mohamed Gamil
Open Journal of Business and Management
Vol.9 No.5
,September 23, 2021
DOI:
10.4236/ojbm.2021.95133
1,619
Downloads
11,285
Views
Citations
A Study of the Attribute of Graduates and Employer Satisfaction—A Structured Elements Approach to Competence and Loyalty
(Articles)
Graciano Soares Gomes
,
Mateus de Jesus Gomes
,
Agostinho da Cunha Moniz
,
João Américo
,
Armando B. M. Afonso
,
José Adriano Marçal
Journal of Human Resource and Sustainability Studies
Vol.11 No.1
,March 9, 2023
DOI:
10.4236/jhrss.2023.111007
99
Downloads
659
Views
Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China
(Articles)
Bo Wu
,
Hamrila Binti Abdul Latif
,
Mahani B. T. Mohammad
,
Sharizal Bin Hashin
Journal of Service Science and Management
Vol.16 No.2
,April 18, 2023
DOI:
10.4236/jssm.2023.162006
138
Downloads
879
Views
Citations
Domestic Travelers’ Perceived Value, Satisfaction and Loyalty Intentions
(Articles)
Ariunjargal Nergui
,
Odonchimeg Myagmarsuren
,
Khishigdalai Ulaankhuu
,
Erdenetuul Sereeter
Open Journal of Business and Management
Vol.11 No.3
,May 19, 2023
DOI:
10.4236/ojbm.2023.113058
142
Downloads
848
Views
Citations
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
,October 21, 2016
DOI:
10.4236/tel.2016.65111
3,428
Downloads
9,349
Views
Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
,March 22, 2022
DOI:
10.4236/ojbm.2022.102046
2,179
Downloads
22,551
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24025
21,201
Downloads
39,473
Views
Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing
(Articles)
Pingping Meng
Creative Education
Vol.3 No.7B
,January 9, 2013
DOI:
10.4236/ce.2012.37B008
10,163
Downloads
16,754
Views
Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing
(Articles)
Chauntelle Ong Yi Lin
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.1
,January 26, 2014
DOI:
10.4236/ajibm.2014.41009
7,915
Downloads
13,349
Views
Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing
(Articles)
Min Yin
,
Sheng Liu
American Journal of Industrial and Business Management
Vol.4 No.2
,February 14, 2014
DOI:
10.4236/ajibm.2014.42015
7,843
Downloads
12,443
Views
Citations
Big Data Usage in the Marketing Information System
(Articles)
Alexandre Borba Salvador
,
Ana Akemi Ikeda
Journal of Data Analysis and Information Processing
Vol.2 No.3
,August 28, 2014
DOI:
10.4236/jdaip.2014.23010
12,317
Downloads
20,118
Views
Citations
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