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Quality Perception Evaluation: A Case Study of a Private Bank Branch in Campina Grande, PB
(Articles)
Allan Carlos Alves
,
Ângela Maria Cavalcanti Ramalho
,
Sandra Sereide Ferreira da Silva
,
Cicero de Sousa Lacerda
,
Juaceli Araújo Lima
,
Fabio Adriano Pereira da Silva
iBusiness
Vol.7 No.2
,June 18, 2015
DOI:
10.4236/ib.2015.72011
5,760
Downloads
6,848
Views
Citations
Blockchain Economics and Marketing
(Articles)
Frank T. Lorne
,
Sriram Daram
,
Rutha Frantz
,
Naveen Kumar
,
Athif Mohammed
,
Amit Muley
Journal of Computer and Communications
Vol.6 No.12
,December 26, 2018
DOI:
10.4236/jcc.2018.612011
2,126
Downloads
6,267
Views
Citations
Obesity Levels in the Russian Federation—A Risk Reduction Portfolio Management Corporate Governance Approach to the Bio-Psycho-Social Influence of Marketing Projects in the Russian Fast Food Industry
(Articles)
Valeriya Marchenko
Open Journal of Social Sciences
Vol.8 No.8
,August 24, 2020
DOI:
10.4236/jss.2020.88025
501
Downloads
2,580
Views
Citations
What Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy
(Articles)
Mary B. Frambo
,
Hans Kok
,
Bruno Fon
Journal of Human Resource and Sustainability Studies
Vol.10 No.1
,March 14, 2022
DOI:
10.4236/jhrss.2022.101007
426
Downloads
1,566
Views
Citations
Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign
(Articles)
Mona Arslan
,
Ahmed Ghazal
Open Access Library Journal
Vol.11 No.11
,November 11, 2024
DOI:
10.4236/oalib.1112426
179
Downloads
1,068
Views
Citations
B2B Marketing—Social Marketing
(Articles)
Delores Leonard
Open Journal of Business and Management
Vol.13 No.2
,March 6, 2025
DOI:
10.4236/ojbm.2025.132047
148
Downloads
733
Views
Citations
The Theoretical Case of Agile Ambidexterity
(Articles)
Sebastian Kortmann
,
Johan Perols
,
Carsten Zimmermann
Open Journal of Business and Management
Vol.11 No.4
,July 28, 2023
DOI:
10.4236/ojbm.2023.114103
224
Downloads
806
Views
Citations
An Overview of the Design School of Strategic Management (Strategy Formulation as a Process of Conception)
(Articles)
Alfred Sarbah
,
Doris Otu-Nyarko
Open Journal of Business and Management
Vol.2 No.3
,July 25, 2014
DOI:
10.4236/ojbm.2014.23029
43,829
Downloads
57,252
Views
Citations
A Research on Service Recognition
(Articles)
Shuliang Wang
,
Jingru Tian
,
Shanshan Zou
iBusiness
Vol.3 No.1
,March 10, 2011
DOI:
10.4236/ib.2011.31010
4,820
Downloads
8,355
Views
Citations
An Ubiquitous Service Mobility Mechanism in the Cross Domain Service Framework
(Articles)
Jung-Sik Sung
,
Jongmoo Sohn
,
Yoon-Sik Yoo
,
Jaedoo Huh
Journal of Software Engineering and Applications
Vol.5 No.11A
,November 30, 2012
DOI:
10.4236/jsea.2012.531103
4,096
Downloads
7,417
Views
Citations
This article belongs to the Special Issue on
Cloud Computing
Service Mediator Model for Value Co-Creation Based on Service Dominant Logic
(Articles)
Minh Chau Doan
,
Kunio Shirahada
,
Michitaka Kosaka
Journal of Service Science and Management
Vol.6 No.1
,March 21, 2013
DOI:
10.4236/jssm.2013.61002
5,678
Downloads
9,303
Views
Citations
Quality Assessment in the Service Area of Expertise in an Institution of Public Health Sector
(Articles)
Jose Antonio Hernández Contreras
,
María Dolores Esquivel Hernández
,
Ana María González Ponce
Open Journal of Social Sciences
Vol.3 No.1
,January 14, 2015
DOI:
10.4236/jss.2015.31007
6,220
Downloads
7,297
Views
Citations
Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda
(Articles)
Lianda Wanyonyi Mauyo
,
Jonas N. Chianu
,
Bernard Kibet Nassiuma
,
Richard Onyango Musebe
Journal of Service Science and Management
Vol.3 No.4
,December 28, 2010
DOI:
10.4236/jssm.2010.34057
6,734
Downloads
12,071
Views
Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank
(Articles)
Jiangyu Li
,
Haibo Yu
iBusiness
Vol.5 No.3B
,November 8, 2013
DOI:
10.4236/ib.2013.53B010
8,053
Downloads
12,929
Views
Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State
(Articles)
N. Gladson Nwokah
,
Joyce Tamunosaki Briggs
Journal of Human Resource and Sustainability Studies
Vol.5 No.4
,December 12, 2017
DOI:
10.4236/jhrss.2017.54021
2,961
Downloads
8,895
Views
Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
(Articles)
Mabel Birungi Komunda
,
Aihie Osarenkhoe
,
Daniella Fjellström
,
Justus Katusabe
,
Victor Nyongyera
Journal of Service Science and Management
Vol.16 No.6
,November 24, 2023
DOI:
10.4236/jssm.2023.166037
356
Downloads
1,798
Views
Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
418
Downloads
2,465
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
466
Downloads
1,950
Views
Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.14 No.5
,May 9, 2024
DOI:
10.4236/ajibm.2024.145033
712
Downloads
4,293
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
6,060
Downloads
11,359
Views
Citations
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