Service Marketing Strategy - Articles - Scientific Research Publishing

Quality Perception Evaluation: A Case Study of a Private Bank Branch in Campina Grande, PB (Articles)

Allan Carlos Alves, Ângela Maria Cavalcanti Ramalho, Sandra Sereide Ferreira da Silva, Cicero de Sousa Lacerda, Juaceli Araújo Lima, Fabio Adriano Pereira da Silva

iBusiness Vol.7 No.2，June 18, 2015

DOI: 10.4236/ib.2015.72011 5,760 Downloads 6,848 Views Citations
Blockchain Economics and Marketing (Articles)

Frank T. Lorne, Sriram Daram, Rutha Frantz, Naveen Kumar, Athif Mohammed, Amit Muley

Journal of Computer and Communications Vol.6 No.12，December 26, 2018

DOI: 10.4236/jcc.2018.612011 2,126 Downloads 6,267 Views Citations
Obesity Levels in the Russian Federation—A Risk Reduction Portfolio Management Corporate Governance Approach to the Bio-Psycho-Social Influence of Marketing Projects in the Russian Fast Food Industry (Articles)

Valeriya Marchenko

Open Journal of Social Sciences Vol.8 No.8，August 24, 2020

DOI: 10.4236/jss.2020.88025 501 Downloads 2,580 Views Citations
What Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy (Articles)

Mary B. Frambo, Hans Kok, Bruno Fon

Journal of Human Resource and Sustainability Studies Vol.10 No.1，March 14, 2022

DOI: 10.4236/jhrss.2022.101007 426 Downloads 1,566 Views Citations
Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign (Articles)

Mona Arslan, Ahmed Ghazal

Open Access Library Journal Vol.11 No.11，November 11, 2024

DOI: 10.4236/oalib.1112426 179 Downloads 1,068 Views Citations
B2B Marketing—Social Marketing (Articles)

Delores Leonard

Open Journal of Business and Management Vol.13 No.2，March 6, 2025

DOI: 10.4236/ojbm.2025.132047 148 Downloads 733 Views Citations
The Theoretical Case of Agile Ambidexterity (Articles)

Sebastian Kortmann, Johan Perols, Carsten Zimmermann

Open Journal of Business and Management Vol.11 No.4，July 28, 2023

DOI: 10.4236/ojbm.2023.114103 224 Downloads 806 Views Citations
An Overview of the Design School of Strategic Management (Strategy Formulation as a Process of Conception) (Articles)

Alfred Sarbah, Doris Otu-Nyarko

Open Journal of Business and Management Vol.2 No.3，July 25, 2014

DOI: 10.4236/ojbm.2014.23029 43,829 Downloads 57,252 Views Citations
A Research on Service Recognition (Articles)

Shuliang Wang, Jingru Tian, Shanshan Zou

iBusiness Vol.3 No.1，March 10, 2011

DOI: 10.4236/ib.2011.31010 4,820 Downloads 8,355 Views Citations
An Ubiquitous Service Mobility Mechanism in the Cross Domain Service Framework (Articles)

Jung-Sik Sung, Jongmoo Sohn, Yoon-Sik Yoo, Jaedoo Huh

Journal of Software Engineering and Applications Vol.5 No.11A，November 30, 2012

DOI: 10.4236/jsea.2012.531103 4,096 Downloads 7,417 Views Citations
This article belongs to the Special Issue on Cloud Computing
Service Mediator Model for Value Co-Creation Based on Service Dominant Logic (Articles)

Minh Chau Doan, Kunio Shirahada, Michitaka Kosaka

Journal of Service Science and Management Vol.6 No.1，March 21, 2013

DOI: 10.4236/jssm.2013.61002 5,678 Downloads 9,303 Views Citations
Quality Assessment in the Service Area of Expertise in an Institution of Public Health Sector (Articles)

Jose Antonio Hernández Contreras, María Dolores Esquivel Hernández, Ana María González Ponce

Open Journal of Social Sciences Vol.3 No.1，January 14, 2015

DOI: 10.4236/jss.2015.31007 6,220 Downloads 7,297 Views Citations
Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda (Articles)

Lianda Wanyonyi Mauyo, Jonas N. Chianu, Bernard Kibet Nassiuma, Richard Onyango Musebe

Journal of Service Science and Management Vol.3 No.4，December 28, 2010

DOI: 10.4236/jssm.2010.34057 6,734 Downloads 12,071 Views Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank (Articles)

Jiangyu Li, Haibo Yu

iBusiness Vol.5 No.3B，November 8, 2013

DOI: 10.4236/ib.2013.53B010 8,053 Downloads 12,929 Views Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State (Articles)

N. Gladson Nwokah, Joyce Tamunosaki Briggs

Journal of Human Resource and Sustainability Studies Vol.5 No.4，December 12, 2017

DOI: 10.4236/jhrss.2017.54021 2,961 Downloads 8,895 Views Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms (Articles)

Mabel Birungi Komunda, Aihie Osarenkhoe, Daniella Fjellström, Justus Katusabe, Victor Nyongyera

Journal of Service Science and Management Vol.16 No.6，November 24, 2023

DOI: 10.4236/jssm.2023.166037 356 Downloads 1,798 Views Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies (Articles)

Leila Sadrnia

iBusiness Vol.15 No.4，December 29, 2023

DOI: 10.4236/ib.2023.154018 418 Downloads 2,465 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2，February 27, 2024

DOI: 10.4236/jss.2024.122021 466 Downloads 1,950 Views Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.14 No.5，May 9, 2024

DOI: 10.4236/ajibm.2024.145033 712 Downloads 4,293 Views Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case (Articles)

Simone Guercini

Journal of Service Science and Management Vol.2 No.2，June 17, 2009

DOI: 10.4236/jssm.2009.22015 6,060 Downloads 11,359 Views Citations

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