Entrepreneurial Marketing - Articles - Scientific Research Publishing

Reflections of Entrepreneurial Students to Address Economic Recovery in a World of Uncertainty: A Case Study at a University in the Occident of Mexico (Articles)

Francisco Ernesto Navarrete-Báez, Elsa Patricia Orozco-Quijano

Journal of Human Resource and Sustainability Studies Vol.13 No.2，June 17, 2025

DOI: 10.4236/jhrss.2025.132015 16 Downloads 114 Views Citations
The Influence of Entrepreneurial Learning Environment and Intrinsic Learners’ Need on Entrepreneurship Education (Articles)

Mahabub Musa Garba, Shamsu Lawan Abubakar

Open Journal of Business and Management Vol.7 No.3，July 12, 2019

DOI: 10.4236/ojbm.2019.73087 1,265 Downloads 2,892 Views Citations
Transaction Obstacle and Its Governance: A Case Study on the “Stumbling Blocks” of Entrepreneurship (Articles)

Yu Cheng, Jun Wen, Yaping Xie

Open Journal of Business and Management Vol.8 No.3，May 29, 2020

DOI: 10.4236/ojbm.2020.83085 497 Downloads 1,701 Views Citations
The Determinants of China’s Academic Entrepreneurial Intention: The Moderating Effects of University and Research Type (Articles)

Yong Tang

Open Access Library Journal Vol.9 No.5，May 13, 2022

DOI: 10.4236/oalib.1108720 104 Downloads 917 Views Citations
The Intentionality-Based View of Company Employees’ Entrepreneurial Motivation and Institutional Environment (Articles)

Devi Angrahini Anni Lembana

Open Journal of Business and Management Vol.10 No.3，May 31, 2022

DOI: 10.4236/ojbm.2022.103076 223 Downloads 1,003 Views Citations
Research on the Selection Strategy of Entrepreneurial Projects Based on the Characteristics of College Students in the New Era (Articles)

Zetai Kong

iBusiness Vol.17 No.2，April 22, 2025

DOI: 10.4236/ib.2025.172006 25 Downloads 172 Views Citations
Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda (Articles)

Lianda Wanyonyi Mauyo, Jonas N. Chianu, Bernard Kibet Nassiuma, Richard Onyango Musebe

Journal of Service Science and Management Vol.3 No.4，December 28, 2010

DOI: 10.4236/jssm.2010.34057 6,739 Downloads 12,089 Views Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank (Articles)

Jiangyu Li, Haibo Yu

iBusiness Vol.5 No.3B，November 8, 2013

DOI: 10.4236/ib.2013.53B010 8,057 Downloads 12,967 Views Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State (Articles)

N. Gladson Nwokah, Joyce Tamunosaki Briggs

Journal of Human Resource and Sustainability Studies Vol.5 No.4，December 12, 2017

DOI: 10.4236/jhrss.2017.54021 2,969 Downloads 8,927 Views Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth (Articles)

Yasaman Javadi

iBusiness Vol.14 No.3，September 13, 2022

DOI: 10.4236/ib.2022.143011 420 Downloads 2,412 Views Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms (Articles)

Mabel Birungi Komunda, Aihie Osarenkhoe, Daniella Fjellström, Justus Katusabe, Victor Nyongyera

Journal of Service Science and Management Vol.16 No.6，November 24, 2023

DOI: 10.4236/jssm.2023.166037 365 Downloads 1,841 Views Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies (Articles)

Leila Sadrnia

iBusiness Vol.15 No.4，December 29, 2023

DOI: 10.4236/ib.2023.154018 425 Downloads 2,524 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2，February 27, 2024

DOI: 10.4236/jss.2024.122021 478 Downloads 2,015 Views Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.14 No.5，May 9, 2024

DOI: 10.4236/ajibm.2024.145033 747 Downloads 4,465 Views Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case (Articles)

Simone Guercini

Journal of Service Science and Management Vol.2 No.2，June 17, 2009

DOI: 10.4236/jssm.2009.22015 6,062 Downloads 11,374 Views Citations
The Tourist Harassment Based on the Marketing (Articles)

Ji Wen, Yina Li

American Journal of Industrial and Business Management Vol.5 No.3，March 18, 2015

DOI: 10.4236/ajibm.2015.53012 5,313 Downloads 7,037 Views Citations
Self-Construal and Its Implications for Marketing (Articles)

Kun Gai

Open Journal of Social Sciences Vol.6 No.5，May 29, 2018

DOI: 10.4236/jss.2018.65020 1,687 Downloads 6,322 Views Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China (Articles)

Yuan Wang

Open Journal of Business and Management Vol.8 No.2，March 5, 2020

DOI: 10.4236/ojbm.2020.82037 1,508 Downloads 3,710 Views Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era (Articles)

Fan Mo

Open Access Library Journal Vol.9 No.1，January 6, 2022

DOI: 10.4236/oalib.1108157 302 Downloads 1,939 Views Citations
Food Marketing and Its Influence on Peoples’ Perception of Health (Articles)

Samantha Willis

Open Journal of Social Sciences Vol.10 No.11，October 28, 2022

DOI: 10.4236/jss.2022.1011034 460 Downloads 3,536 Views Citations
This article belongs to the Special Issue on Health and Social Sciences

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