Brand Dilution - Articles - Scientific Research Publishing

Locavorism through Control Society Logic: An Analysis of the Possibilities of Food Activism and/or Brand Modeling (Articles)

Margarete Ribeiro Tavares, Fred Tavares, Bárbara Lúcia Guimarães Alves, Jefferson Fernando Gonçalves Guedes da Costa, Marlen Maria Cabral Ramalho

Advances in Applied Sociology Vol.9 No.11，November 29, 2019

DOI: 10.4236/aasoci.2019.911039 1,165 Downloads 2,084 Views Citations
Familiarity, Knowledge and Practices of Healthcare Professionals Regarding the Pharmacovigilance of Biological Medicines in Lusaka, Zambia: A Multi-Facility Cross-Sectional Study (Articles)

Michelo Banda, Katia Verhamme, Webrod Mufwambi, Steward Mudenda, Billy Chabalenge, Scott Kaba Matafwali, Ronald Kampamba Mutati, Christabel Nang’andu Hikaambo, Martin Kampamba, Lavina Prashar

Pharmacology & Pharmacy Vol.13 No.7，July 28, 2022

DOI: 10.4236/pp.2022.137019 186 Downloads 1,009 Views Citations
Research on the Construction Strategy of Visual Image Design at the Brand Aging Stage (Articles)

Yichuan Di, Yijing Wang, Zichao Nie, Min Li

Art and Design Review Vol.10 No.4，November 9, 2022

DOI: 10.4236/adr.2022.104037 256 Downloads 1,218 Views Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China (Articles)

Bo Wu, Hamrila Binti Abdul Latif, Mahani B. T. Mohammad, Sharizal Bin Hashin

Journal of Service Science and Management Vol.16 No.2，April 18, 2023

DOI: 10.4236/jssm.2023.162006 246 Downloads 1,398 Views Citations
The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5，September 18, 2023

DOI: 10.4236/ojbm.2023.115126 634 Downloads 5,261 Views Citations
Brand Attractiveness and Strategic Repositioning: A Study Applied to Brands in the Brewery Sector (Articles)

Célestine Annie Tengho Metchum

Open Journal of Business and Management Vol.12 No.4，July 23, 2024

DOI: 10.4236/ojbm.2024.124134 145 Downloads 1,001 Views Citations
Research on Brand Strategy of Hotel Enterprises
—Taking Hyatt Hotel Group as an Example (Articles)

Jingwen Song, Keman Ding, Ruijie Cheng, Xiaoyu Zhao, Xuan Luo, Yang Liu, Yuanhao Tian, Zhihan Duan

Open Journal of Business and Management Vol.13 No.2，March 6, 2025

DOI: 10.4236/ojbm.2025.132045 90 Downloads 814 Views Citations
Research on Minority Culture Enabling the Brand Building of Coffee Estates in Pu’er City—Teaching Practice Based on Internet Marketing Course (Articles)

Yushi Yin, Yundi Zhang, Ci Wang, Yuejia Li

Open Journal of Business and Management Vol.13 No.4，June 13, 2025

DOI: 10.4236/ojbm.2025.134123 48 Downloads 255 Views Citations
Decision Making in International Tertiary Education: The Role of National Image (Articles)

Jing Cai, Theresa Loo

Advances in Journalism and Communication Vol.2 No.3，September 26, 2014

DOI: 10.4236/ajc.2014.23012 4,360 Downloads 6,587 Views Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value (Articles)

Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao

Open Journal of Business and Management Vol.3 No.2，April 9, 2015

DOI: 10.4236/ojbm.2015.32015 3,828 Downloads 5,680 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1，January 30, 2022

DOI: 10.4236/jssm.2022.151002 1,692 Downloads 8,418 Views Citations
Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users (Articles)

Phichhang Ou, Sambath Phou, Bunmeng Chov, Tithdanin Chav

Open Journal of Business and Management Vol.12 No.5，August 20, 2024

DOI: 10.4236/ojbm.2024.125149 339 Downloads 1,623 Views Citations
Body Composition Estimatives by Anthropometry, Bioelectrical Impedance and Deuterium Oxide Dilution in Obese Adolescents (Articles)

Joyce M. Camarneiro, José S. C. Júnior, Luiz Antonio D. Ciampo, Anderson M. Navarro, Gilmara A. Antonucci, Jacqueline P. Monteiro

Food and Nutrition Sciences Vol.4 No.10A，September 11, 2013

DOI: 10.4236/fns.2013.410A003 7,934 Downloads 10,794 Views Citations
This article belongs to the Special Issue on Public Health Nutrition Initiatives
Precision Analysis and Parameter Inversion in the Stepwise Deployment of a Mixed Constellation (Articles)

Jing Yao

Open Journal of Statistics Vol.3 No.6，December 31, 2013

DOI: 10.4236/ojs.2013.36046 4,937 Downloads 6,463 Views Citations
Nodulation and Fixed Atmospheric Nitrogen of Some Local Lima Bean (Phaseolus lunatus L.) Cultivars Grown in a Coastal Savannah Environment (Articles)

Daniel Kwasi Asare, Christian Kofi Anthonio, Lee Kheng Heng, Emmanuel Ofori Ayeh

Agricultural Sciences Vol.6 No.9，September 15, 2015

DOI: 10.4236/as.2015.69089 2,952 Downloads 3,874 Views Citations
Trace-Level Analysis of Hexavalent Chromium in Lake Sediment Samples Using Ion Chromatography Tandem Mass Spectrometry (Articles)

Stefanie Mädler, Fengrong Sun, Cindy Tat, Nadya Sudakova, Peter Drouin, Robert J. Tooley, Eric J. Reiner, Teresa A. Switzer, Richard Dyer, H. M. Skip Kingston, Matt Pamuku, Vasile I. Furdui

Journal of Environmental Protection Vol.7 No.3，February 29, 2016

DOI: 10.4236/jep.2016.73037 3,789 Downloads 5,537 Views Citations
This article belongs to the Special Issue on Special Issue on the 5th International Network of Environmental Forensics (INEF) conference
Assessing Lysine Requirement of Growing Chicken by Direct Comparison between Supplementation Technique and “Goettingen Approach” (Articles)

Samadi, Christian Wecke, Anja Pastor, Frank Liebert

Open Journal of Animal Sciences Vol.7 No.1，January 16, 2017

DOI: 10.4236/ojas.2017.71006 1,693 Downloads 3,197 Views Citations
Experimental Investigation and Modeling of Activity Coefficient at Infinite Dilution of Solutes Using Dicationic Solvent Based on Pyrrolidinium as a New Stationary Phase in Gas Chromatography (Articles)

Ali Yahyaee, Mina Nazifi, Mohsen Kianpour, Kurosh Tabar Heidar

American Journal of Analytical Chemistry Vol.9 No.4，April 26, 2018

DOI: 10.4236/ajac.2018.94020 894 Downloads 2,450 Views Citations
Development and Validation of SYBR Green-Based qPCR Technique of Detection and Quantification of Salmonella enterica (Articles)

Rodica Sturza, Valentin Mitin, Irina Mitina, Alexandra Buga, Dan Zgardan, Emilia Behta

Food and Nutrition Sciences Vol.12 No.11，November 5, 2021

DOI: 10.4236/fns.2021.1211073 284 Downloads 1,537 Views Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty (Articles)

Jane Brannen, Cynthia M. Frisby

Theoretical Economics Letters Vol.7 No.6，October 31, 2017

DOI: 10.4236/tel.2017.76126 1,970 Downloads 5,391 Views Citations

<...345 ...>

	customer@scirp.org
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

All	Title	Abstract	Keywords
DOI	Author	Journal	Affiliation
ISSN	Subject

	customer@scirp.org
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

Browse Subjects

Publish with us

Home

About SCIRP

Service

Policies