Brand Management - Articles - Scientific Research Publishing

Decision Making in International Tertiary Education: The Role of National Image (Articles)

Jing Cai, Theresa Loo

Advances in Journalism and Communication Vol.2 No.3，September 26, 2014

DOI: 10.4236/ajc.2014.23012 4,358 Downloads 6,580 Views Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value (Articles)

Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao

Open Journal of Business and Management Vol.3 No.2，April 9, 2015

DOI: 10.4236/ojbm.2015.32015 3,827 Downloads 5,677 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1，January 30, 2022

DOI: 10.4236/jssm.2022.151002 1,685 Downloads 8,377 Views Citations
Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users (Articles)

Phichhang Ou, Sambath Phou, Bunmeng Chov, Tithdanin Chav

Open Journal of Business and Management Vol.12 No.5，August 20, 2024

DOI: 10.4236/ojbm.2024.125149 338 Downloads 1,621 Views Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty (Articles)

Jane Brannen, Cynthia M. Frisby

Theoretical Economics Letters Vol.7 No.6，October 31, 2017

DOI: 10.4236/tel.2017.76126 1,969 Downloads 5,382 Views Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand? (Articles)

Mike Behan

Open Journal of Business and Management Vol.2 No.4，September 18, 2014

DOI: 10.4236/ojbm.2014.24033 5,243 Downloads 7,748 Views Citations
The NOTHING ELSE Brand: A Case Study (Articles)

Dave Brown, Bruce Donaldson, Andrew Parsons, Deborah Macrae, John Kelleher, Mary Yan, Elaine Rush

Food and Nutrition Sciences Vol.6 No.3，March 11, 2015

DOI: 10.4236/fns.2015.63033 3,850 Downloads 5,315 Views Citations
The Correlation of Brand Equity and Crisis: A Review and Directions for Future Research (Articles)

Liuying He, Yaxuan Ran

Modern Economy Vol.6 No.3，March 18, 2015

DOI: 10.4236/me.2015.63036 5,156 Downloads 7,762 Views Citations
Analysis of Psychological Factors That Influence Preference for Luxury Food and Car Brands Targeting Japanese People (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.9，September 21, 2015

DOI: 10.4236/ajibm.2015.59059 4,978 Downloads 7,545 Views Citations
Study on Channel Selection Evaluation Model of Painting Material Industry Based on Brand Building (Articles)

Wen Li, Wenbo Wang

Open Journal of Business and Management Vol.3 No.4，October 20, 2015

DOI: 10.4236/ojbm.2015.34042 3,027 Downloads 3,973 Views Citations
Relationships among Purchase Intentions for Luxury Brands and Personality Traits Based on the Big Five (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.11，November 6, 2015

DOI: 10.4236/ajibm.2015.511063 4,958 Downloads 6,809 Views Citations
Psychological Factors That Influence Preference for Luxury Brands: Effect of “Openness to Experience1” on Psychological Factors for the Development of Purchase Intentions (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.12，December 21, 2015

DOI: 10.4236/ajibm.2015.512077 4,677 Downloads 6,269 Views Citations
Reimaging Ethiopia through Destination Branding (Articles)

Mulugeta Girma

American Journal of Industrial and Business Management Vol.6 No.2，February 29, 2016

DOI: 10.4236/ajibm.2016.62019 3,264 Downloads 6,569 Views Citations
Evaluation of the Knowledge and Perceptions of Patients towards Generic Medicines in UAE (Articles)

Suleiman I. Sharif, Raneem J. Chaar, Zahraa Z. Albadrani, Jameel S. Shahwan, Mohamed N. Badreddin, Mohamed A. K. Charbaji

Pharmacology & Pharmacy Vol.7 No.9，September 1, 2016

DOI: 10.4236/pp.2016.79045 2,623 Downloads 6,909 Views Citations
Major Determinants that Influence the Choice of Brand of Mobile Phone (Articles)

Frank B. K. Twenefour

Open Journal of Statistics Vol.7 No.4，August 17, 2017

DOI: 10.4236/ojs.2017.74046 2,079 Downloads 8,340 Views Citations
The Influence of Brand Experience on People’s Revisit and Purchase Intention in the Context of China’s Museum (Articles)

Boya Li

American Journal of Industrial and Business Management Vol.8 No.3，March 20, 2018

DOI: 10.4236/ajibm.2018.83037 1,770 Downloads 6,536 Views Citations
Retail Brand Equity: Measurements through Brand Policy and Store Formats (Articles)

Magali Jara

American Journal of Industrial and Business Management Vol.8 No.3，March 20, 2018

DOI: 10.4236/ajibm.2018.83038 2,199 Downloads 6,370 Views Citations
Service Branding: A Perspective of Value Co-Creation Orientation (Articles)

Tianze Li, Haiying Wei

Journal of Service Science and Management Vol.11 No.2，April 28, 2018

DOI: 10.4236/jssm.2018.112018 1,865 Downloads 15,790 Views Citations
The Accounting Analysis of the Intangible Cultural Heritage Enterprises’ Brand Value—Take the Chinese Medicine Industry as an Example (Articles)

Biyun Lin

American Journal of Industrial and Business Management Vol.8 No.7，July 24, 2018

DOI: 10.4236/ajibm.2018.87115 1,256 Downloads 2,645 Views Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt (Articles)

Hana Othman ElAydi

Open Access Library Journal Vol.5 No.10，October 29, 2018

DOI: 10.4236/oalib.1104977 4,848 Downloads 43,738 Views Citations

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