Destination Marketing - Articles - Scientific Research Publishing

Quality Perception Evaluation: A Case Study of a Private Bank Branch in Campina Grande, PB (Articles)

Allan Carlos Alves, Ângela Maria Cavalcanti Ramalho, Sandra Sereide Ferreira da Silva, Cicero de Sousa Lacerda, Juaceli Araújo Lima, Fabio Adriano Pereira da Silva

iBusiness Vol.7 No.2，June 18, 2015

DOI: 10.4236/ib.2015.72011 5,761 Downloads 6,860 Views Citations
Blockchain Economics and Marketing (Articles)

Frank T. Lorne, Sriram Daram, Rutha Frantz, Naveen Kumar, Athif Mohammed, Amit Muley

Journal of Computer and Communications Vol.6 No.12，December 26, 2018

DOI: 10.4236/jcc.2018.612011 2,128 Downloads 6,273 Views Citations
Obesity Levels in the Russian Federation—A Risk Reduction Portfolio Management Corporate Governance Approach to the Bio-Psycho-Social Influence of Marketing Projects in the Russian Fast Food Industry (Articles)

Valeriya Marchenko

Open Journal of Social Sciences Vol.8 No.8，August 24, 2020

DOI: 10.4236/jss.2020.88025 502 Downloads 2,587 Views Citations
What Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy (Articles)

Mary B. Frambo, Hans Kok, Bruno Fon

Journal of Human Resource and Sustainability Studies Vol.10 No.1，March 14, 2022

DOI: 10.4236/jhrss.2022.101007 426 Downloads 1,569 Views Citations
Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign (Articles)

Mona Arslan, Ahmed Ghazal

Open Access Library Journal Vol.11 No.11，November 11, 2024

DOI: 10.4236/oalib.1112426 179 Downloads 1,078 Views Citations
B2B Marketing—Social Marketing (Articles)

Delores Leonard

Open Journal of Business and Management Vol.13 No.2，March 6, 2025

DOI: 10.4236/ojbm.2025.132047 148 Downloads 739 Views Citations
Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda (Articles)

Lianda Wanyonyi Mauyo, Jonas N. Chianu, Bernard Kibet Nassiuma, Richard Onyango Musebe

Journal of Service Science and Management Vol.3 No.4，December 28, 2010

DOI: 10.4236/jssm.2010.34057 6,735 Downloads 12,077 Views Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank (Articles)

Jiangyu Li, Haibo Yu

iBusiness Vol.5 No.3B，November 8, 2013

DOI: 10.4236/ib.2013.53B010 8,053 Downloads 12,940 Views Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State (Articles)

N. Gladson Nwokah, Joyce Tamunosaki Briggs

Journal of Human Resource and Sustainability Studies Vol.5 No.4，December 12, 2017

DOI: 10.4236/jhrss.2017.54021 2,964 Downloads 8,908 Views Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth (Articles)

Yasaman Javadi

iBusiness Vol.14 No.3，September 13, 2022

DOI: 10.4236/ib.2022.143011 412 Downloads 2,379 Views Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms (Articles)

Mabel Birungi Komunda, Aihie Osarenkhoe, Daniella Fjellström, Justus Katusabe, Victor Nyongyera

Journal of Service Science and Management Vol.16 No.6，November 24, 2023

DOI: 10.4236/jssm.2023.166037 358 Downloads 1,811 Views Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies (Articles)

Leila Sadrnia

iBusiness Vol.15 No.4，December 29, 2023

DOI: 10.4236/ib.2023.154018 419 Downloads 2,477 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2，February 27, 2024

DOI: 10.4236/jss.2024.122021 468 Downloads 1,961 Views Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.14 No.5，May 9, 2024

DOI: 10.4236/ajibm.2024.145033 720 Downloads 4,337 Views Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case (Articles)

Simone Guercini

Journal of Service Science and Management Vol.2 No.2，June 17, 2009

DOI: 10.4236/jssm.2009.22015 6,061 Downloads 11,362 Views Citations
Self-Construal and Its Implications for Marketing (Articles)

Kun Gai

Open Journal of Social Sciences Vol.6 No.5，May 29, 2018

DOI: 10.4236/jss.2018.65020 1,685 Downloads 6,302 Views Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China (Articles)

Yuan Wang

Open Journal of Business and Management Vol.8 No.2，March 5, 2020

DOI: 10.4236/ojbm.2020.82037 1,503 Downloads 3,696 Views Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era (Articles)

Fan Mo

Open Access Library Journal Vol.9 No.1，January 6, 2022

DOI: 10.4236/oalib.1108157 302 Downloads 1,933 Views Citations
Food Marketing and Its Influence on Peoples’ Perception of Health (Articles)

Samantha Willis

Open Journal of Social Sciences Vol.10 No.11，October 28, 2022

DOI: 10.4236/jss.2022.1011034 452 Downloads 3,495 Views Citations
This article belongs to the Special Issue on Health and Social Sciences
Effects of Charcoal Marketing on the Environment and Health in the City of Cotonou in Southern Benin (Articles)

Théodore Soussia, Victoria Zinsou, Thékpo Théodore Adjakpa, Boniface Bonaventure Kpamegan, Florence Nicole Houngla, Charles Sossa Jérôme, Lisette Odoulami, Lamine Saîd Baba-Moussa

Journal of Geoscience and Environment Protection Vol.12 No.11，November 22, 2024

DOI: 10.4236/gep.2024.1211007 37 Downloads 250 Views Citations

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