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DOI
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Journal
Affiliation
ISSN
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Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand
(Articles)
Zhongguo Shi
,
Yinping Mu
American Journal of Industrial and Business Management
Vol.2 No.1
,January 18, 2012
DOI:
10.4236/ajibm.2012.21001
5,959
Downloads
9,916
Views
Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,446
Downloads
9,849
Views
Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,662
Downloads
7,058
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,761
Downloads
2,386
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,093
Downloads
11,743
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
858
Downloads
2,946
Views
Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
620
Downloads
3,132
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
49
Downloads
247
Views
Citations
Predicting Brand Perception for Fast Food Market Entry
(Articles)
Torsten Teichert
,
Tobias Effertz
,
Marina Tsoi
,
Vladislav Shchekoldin
Theoretical Economics Letters
Vol.5 No.6
,December 4, 2015
DOI:
10.4236/tel.2015.56081
5,713
Downloads
8,017
Views
Citations
A Study on the Core Values of the Brand
(Articles)
Xiangyin Li
,
Cui Sun
Journal of Service Science and Management
Vol.8 No.6
,December 23, 2015
DOI:
10.4236/jssm.2015.86087
7,460
Downloads
10,049
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,253
Downloads
2,500
Views
Citations
Consumer Behavior in Low Involvement Product Purchase: A Stochastic Model
(Articles)
Atanu Adhikari
Theoretical Economics Letters
Vol.9 No.2
,February 27, 2019
DOI:
10.4236/tel.2019.92030
1,755
Downloads
8,544
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior Research
Statistical Approach to Regulation of Nanotechnology: Need, Advantages and Disadvantages
(Articles)
Ricardo Santana Cabello
,
José Vega-Baudrit
,
Robin Zuluaga
,
Piedad Gañán
Journal of Biomaterials and Nanobiotechnology
Vol.11 No.1
,November 18, 2019
DOI:
10.4236/jbnb.2020.111002
1,072
Downloads
3,831
Views
Citations
Review of Social Equity and Environment in Urban Transportation
(Articles)
Ardeshir Faghri
,
Patrick Boyle
,
Danielle Lee
Current Urban Studies
Vol.10 No.4
,November 15, 2022
DOI:
10.4236/cus.2022.104033
184
Downloads
871
Views
Citations
The Relation Analysis of Equity Structure and Its Performance on Chinese Listed Bank
(Articles)
Chang-jun Zheng
,
Zhou Yan
,
Li Wei
Journal of Service Science and Management
Vol.1 No.2
,September 25, 2008
DOI:
10.4236/jssm.2008.12018
7,169
Downloads
11,916
Views
Citations
Health care services in India: A few questions on equity
(Articles)
Swadhin Mondal
Health
Vol.5 No.1
,January 11, 2013
DOI:
10.4236/health.2013.51008
7,699
Downloads
12,222
Views
Citations
Gender Equity in Education
(Articles)
Elmas Sahin
Open Journal of Social Sciences
Vol.2 No.1
,January 8, 2014
DOI:
10.4236/jss.2014.21007
6,803
Downloads
12,525
Views
Citations
Financial Performance Appraisal of Selected Companies in Jordan
(Articles)
Basman Al Dalayeen
Open Journal of Business and Management
Vol.5 No.1
,December 30, 2016
DOI:
10.4236/ojbm.2017.51012
2,783
Downloads
10,240
Views
Citations
Weakening Effect of Executive Overconfidence on Equity Incentive—The Empirical Evidence from Chinese Listed Companies
(Articles)
Sunyu Chen
Open Journal of Business and Management
Vol.7 No.1
,January 7, 2019
DOI:
10.4236/ojbm.2019.71011
1,030
Downloads
1,676
Views
Citations
Is Henry George’s Land Value Tax Fair, Efficient, Both, or Neither?
(Articles)
Zitong Xue
Open Journal of Social Sciences
Vol.10 No.7
,July 22, 2022
DOI:
10.4236/jss.2022.107020
183
Downloads
1,293
Views
Citations
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