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Journal
Affiliation
ISSN
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A Study on the Driving Factors of Tourism Destination Brand Equity Based on Internet Sharing Content: A Case Study of Shenzhen Happy Valley
(Articles)
Ju Zhu
,
Mingfang Zhu
Journal of Service Science and Management
Vol.11 No.6
,November 30, 2018
DOI:
10.4236/jssm.2018.116039
1,326
Downloads
2,599
Views
Citations
Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty
(Articles)
Xi Zhang
Open Journal of Business and Management
Vol.7 No.2
,March 28, 2019
DOI:
10.4236/ojbm.2019.72038
1,636
Downloads
5,025
Views
Citations
The Relationship between Knowledge Workers and Innovative Behavior Based on Brand Identity
(Articles)
Zhuolin Xiao
,
Zhensong Cai
Open Journal of Business and Management
Vol.7 No.2
,April 11, 2019
DOI:
10.4236/ojbm.2019.72051
675
Downloads
1,505
Views
Citations
Case Study on Enterprise Behavior Considering Cluster Brand
(Articles)
Binbin He
American Journal of Industrial and Business Management
Vol.9 No.10
,October 23, 2019
DOI:
10.4236/ajibm.2019.910124
533
Downloads
1,241
Views
Citations
Locavorism through Control Society Logic: An Analysis of the Possibilities of Food Activism and/or Brand Modeling
(Articles)
Margarete Ribeiro Tavares
,
Fred Tavares
,
Bárbara Lúcia Guimarães Alves
,
Jefferson Fernando Gonçalves Guedes da Costa
,
Marlen Maria Cabral Ramalho
Advances in Applied Sociology
Vol.9 No.11
,November 29, 2019
DOI:
10.4236/aasoci.2019.911039
1,056
Downloads
1,749
Views
Citations
Familiarity, Knowledge and Practices of Healthcare Professionals Regarding the Pharmacovigilance of Biological Medicines in Lusaka, Zambia: A Multi-Facility Cross-Sectional Study
(Articles)
Michelo Banda
,
Katia Verhamme
,
Webrod Mufwambi
,
Steward Mudenda
,
Billy Chabalenge
,
Scott Kaba Matafwali
,
Ronald Kampamba Mutati
,
Christabel Nang’andu Hikaambo
,
Martin Kampamba
,
Lavina Prashar
Pharmacology & Pharmacy
Vol.13 No.7
,July 28, 2022
DOI:
10.4236/pp.2022.137019
134
Downloads
775
Views
Citations
Research on the Construction Strategy of Visual Image Design at the Brand Aging Stage
(Articles)
Yichuan Di
,
Yijing Wang
,
Zichao Nie
,
Min Li
Art and Design Review
Vol.10 No.4
,November 9, 2022
DOI:
10.4236/adr.2022.104037
172
Downloads
808
Views
Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China
(Articles)
Bo Wu
,
Hamrila Binti Abdul Latif
,
Mahani B. T. Mohammad
,
Sharizal Bin Hashin
Journal of Service Science and Management
Vol.16 No.2
,April 18, 2023
DOI:
10.4236/jssm.2023.162006
151
Downloads
860
Views
Citations
The Impact of Value Perception on Luxury Brand Consumption
(Articles)
Marwa Elgebali
,
Rawia Zaazou
Open Journal of Business and Management
Vol.11 No.5
,September 18, 2023
DOI:
10.4236/ojbm.2023.115126
274
Downloads
2,021
Views
Citations
Decision Making in International Tertiary Education: The Role of National Image
(Articles)
Jing Cai
,
Theresa Loo
Advances in Journalism and Communication
Vol.2 No.3
,September 26, 2014
DOI:
10.4236/ajc.2014.23012
4,187
Downloads
5,884
Views
Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value
(Articles)
Shenghong Ye
,
Jia Li
,
Zhaobin Zeng
,
Shuang Hao
Open Journal of Business and Management
Vol.3 No.2
,April 9, 2015
DOI:
10.4236/ojbm.2015.32015
3,711
Downloads
5,134
Views
Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
,January 30, 2022
DOI:
10.4236/jssm.2022.151002
1,023
Downloads
5,130
Views
Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty
(Articles)
Jane Brannen
,
Cynthia M. Frisby
Theoretical Economics Letters
Vol.7 No.6
,October 31, 2017
DOI:
10.4236/tel.2017.76126
1,752
Downloads
4,410
Views
Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand?
(Articles)
Mike Behan
Open Journal of Business and Management
Vol.2 No.4
,September 18, 2014
DOI:
10.4236/ojbm.2014.24033
5,111
Downloads
7,336
Views
Citations
The NOTHING ELSE Brand: A Case Study
(Articles)
Dave Brown
,
Bruce Donaldson
,
Andrew Parsons
,
Deborah Macrae
,
John Kelleher
,
Mary Yan
,
Elaine Rush
Food and Nutrition Sciences
Vol.6 No.3
,March 11, 2015
DOI:
10.4236/fns.2015.63033
3,732
Downloads
4,958
Views
Citations
The Correlation of Brand Equity and Crisis: A Review and Directions for Future Research
(Articles)
Liuying He
,
Yaxuan Ran
Modern Economy
Vol.6 No.3
,March 18, 2015
DOI:
10.4236/me.2015.63036
4,979
Downloads
6,849
Views
Citations
Improving Competitive Advantage of Chinese Sports Brand through Brand Management
(Articles)
Chuming Hu
Modern Economy
Vol.6 No.4
,April 17, 2015
DOI:
10.4236/me.2015.64045
6,560
Downloads
8,941
Views
Citations
Analysis of Psychological Factors That Influence Preference for Luxury Food and Car Brands Targeting Japanese People
(Articles)
Kazutoshi Fujiwara
,
Shin’ya Nagasawa
American Journal of Industrial and Business Management
Vol.5 No.9
,September 21, 2015
DOI:
10.4236/ajibm.2015.59059
4,759
Downloads
6,826
Views
Citations
Study on Channel Selection Evaluation Model of Painting Material Industry Based on Brand Building
(Articles)
Wen Li
,
Wenbo Wang
Open Journal of Business and Management
Vol.3 No.4
,October 20, 2015
DOI:
10.4236/ojbm.2015.34042
2,945
Downloads
3,704
Views
Citations
Relationships among Purchase Intentions for Luxury Brands and Personality Traits Based on the Big Five
(Articles)
Kazutoshi Fujiwara
,
Shin’ya Nagasawa
American Journal of Industrial and Business Management
Vol.5 No.11
,November 6, 2015
DOI:
10.4236/ajibm.2015.511063
4,594
Downloads
5,993
Views
Citations
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