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Blockchain Economics and Marketing
(Articles)
Frank T. Lorne
,
Sriram Daram
,
Rutha Frantz
,
Naveen Kumar
,
Athif Mohammed
,
Amit Muley
Journal of Computer and Communications
Vol.6 No.12
,December 26, 2018
DOI:
10.4236/jcc.2018.612011
2,129
Downloads
6,289
Views
Citations
Obesity Levels in the Russian Federation—A Risk Reduction Portfolio Management Corporate Governance Approach to the Bio-Psycho-Social Influence of Marketing Projects in the Russian Fast Food Industry
(Articles)
Valeriya Marchenko
Open Journal of Social Sciences
Vol.8 No.8
,August 24, 2020
DOI:
10.4236/jss.2020.88025
505
Downloads
2,614
Views
Citations
What Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy
(Articles)
Mary B. Frambo
,
Hans Kok
,
Bruno Fon
Journal of Human Resource and Sustainability Studies
Vol.10 No.1
,March 14, 2022
DOI:
10.4236/jhrss.2022.101007
428
Downloads
1,575
Views
Citations
Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign
(Articles)
Mona Arslan
,
Ahmed Ghazal
Open Access Library Journal
Vol.11 No.11
,November 11, 2024
DOI:
10.4236/oalib.1112426
182
Downloads
1,112
Views
Citations
B2B Marketing—Social Marketing
(Articles)
Delores Leonard
Open Journal of Business and Management
Vol.13 No.2
,March 6, 2025
DOI:
10.4236/ojbm.2025.132047
153
Downloads
774
Views
Citations
Food for Mood—Does the Way We Feel Really Reflect the Way We Eat?
(Review)
Ursula Werneke
Open Journal of Depression
Vol.3 No.1
,January 23, 2014
DOI:
10.4236/ojd.2014.31001
3,875
Downloads
7,704
Views
Citations
The Level of Awareness of Fast Food Operators on Food Safety and Hygiene Practices
(Articles)
Millicent Amoah
,
Regina E. Adonu
,
Eric Paintsil
Open Access Library Journal
Vol.5 No.4
,April 26, 2018
DOI:
10.4236/oalib.1104392
1,185
Downloads
7,324
Views
Citations
Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda
(Articles)
Lianda Wanyonyi Mauyo
,
Jonas N. Chianu
,
Bernard Kibet Nassiuma
,
Richard Onyango Musebe
Journal of Service Science and Management
Vol.3 No.4
,December 28, 2010
DOI:
10.4236/jssm.2010.34057
6,739
Downloads
12,089
Views
Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank
(Articles)
Jiangyu Li
,
Haibo Yu
iBusiness
Vol.5 No.3B
,November 8, 2013
DOI:
10.4236/ib.2013.53B010
8,056
Downloads
12,963
Views
Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State
(Articles)
N. Gladson Nwokah
,
Joyce Tamunosaki Briggs
Journal of Human Resource and Sustainability Studies
Vol.5 No.4
,December 12, 2017
DOI:
10.4236/jhrss.2017.54021
2,969
Downloads
8,925
Views
Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth
(Articles)
Yasaman Javadi
iBusiness
Vol.14 No.3
,September 13, 2022
DOI:
10.4236/ib.2022.143011
419
Downloads
2,408
Views
Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
(Articles)
Mabel Birungi Komunda
,
Aihie Osarenkhoe
,
Daniella Fjellström
,
Justus Katusabe
,
Victor Nyongyera
Journal of Service Science and Management
Vol.16 No.6
,November 24, 2023
DOI:
10.4236/jssm.2023.166037
365
Downloads
1,839
Views
Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
423
Downloads
2,516
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
473
Downloads
1,995
Views
Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.14 No.5
,May 9, 2024
DOI:
10.4236/ajibm.2024.145033
744
Downloads
4,443
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
6,061
Downloads
11,372
Views
Citations
The Tourist Harassment Based on the Marketing
(Articles)
Ji Wen
,
Yina Li
American Journal of Industrial and Business Management
Vol.5 No.3
,March 18, 2015
DOI:
10.4236/ajibm.2015.53012
5,313
Downloads
7,033
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,687
Downloads
6,317
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
,March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,508
Downloads
3,708
Views
Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
(Articles)
Fan Mo
Open Access Library Journal
Vol.9 No.1
,January 6, 2022
DOI:
10.4236/oalib.1108157
302
Downloads
1,938
Views
Citations
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