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Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,762
Downloads
2,394
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,098
Downloads
11,771
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,540
Downloads
3,341
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
874
Downloads
2,991
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
667
Downloads
1,603
Views
Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
632
Downloads
3,169
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
172
Downloads
759
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
53
Downloads
271
Views
Citations
Predicting Brand Perception for Fast Food Market Entry
(Articles)
Torsten Teichert
,
Tobias Effertz
,
Marina Tsoi
,
Vladislav Shchekoldin
Theoretical Economics Letters
Vol.5 No.6
,December 4, 2015
DOI:
10.4236/tel.2015.56081
5,730
Downloads
8,070
Views
Citations
A Study on the Core Values of the Brand
(Articles)
Xiangyin Li
,
Cui Sun
Journal of Service Science and Management
Vol.8 No.6
,December 23, 2015
DOI:
10.4236/jssm.2015.86087
7,467
Downloads
10,079
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,258
Downloads
2,513
Views
Citations
MicrobIdentifier: A Microbial Identification Software Based on Mass-Spectrometry
(Articles)
Feng LIU
,
Lu LI
,
Chi ZHANG
,
Lingbing WANG
,
Pei LI
Journal of Software Engineering and Applications
Vol.2 No.3
,October 23, 2009
DOI:
10.4236/jsea.2009.23028
5,348
Downloads
9,071
Views
Citations
FIR System Identification Using Feedback
(Articles)
T. J. Moir
Journal of Signal and Information Processing
Vol.4 No.4
,November 1, 2013
DOI:
10.4236/jsip.2013.44049
4,494
Downloads
7,063
Views
Citations
On the Inverse MEG Problem with a 1-D Current Distribution
(Articles)
George Dassios
,
Konstantia Satrazemi
Applied Mathematics
Vol.6 No.1
,January 12, 2015
DOI:
10.4236/am.2015.61010
2,453
Downloads
3,050
Views
Citations
Barriers to Creativity, Identification and Inclusion of Gifted Student
(Articles)
Fernanda Hellen Ribeiro Piske
,
Tania Stoltz
,
Carla Luciane Blum Vestena
,
Samarah Perszel de Freitas
,
Bernadete de Fátima Bastos Valentim
,
Carla Sant’ana de Oliveira
,
Ana Aparecida de Oliveira Machado Barby
,
Cristiana Lopes Machado
Creative Education
Vol.7 No.14
,August 25, 2016
DOI:
10.4236/ce.2016.714192
2,914
Downloads
5,748
Views
Citations
Lip Print Characteristics in Anatolian Population: Baskent University Sample
(Articles)
Can Pelin
,
Hale Oktem
,
Ayla Kurkcuoglu
,
Hulya Olmus
Open Access Library Journal
Vol.6 No.1
,January 25, 2019
DOI:
10.4236/oalib.1105171
509
Downloads
1,539
Views
Citations
Frequency and Identification of Plasmodial Species in the NZABA Health Zone, Mbujimayi City (Democratic Republic of the Congo)
(Articles)
Beya Beya Laurent Blaise
,
Mbelu Kashala Justine
,
Kapanga Kapita Sébastien
,
Mukeba Mbuyandu Benoit
,
Mukendi Kamusau Marcel
,
Kalombo Lunda Joseph
,
Mulamba Ngalula Jean Bosco
,
Kabey Diyal Ladis
,
Mbaya Kalubi Ezekiel
,
Kalala Muteba Jean Louis
,
Kabantu Mpembu Francklin
,
Kanyeba Mulumba Odette
,
Ndaya Kabula Felicien
,
Mbunda Mulowayi Jean Ciceron
,
Mbuyamba Kalombo Anna
,
Kaya Tompa Brigitte
,
Ciala Ciminyi Nancy
,
Kufua Katukumbanyi Jean Pierre
,
Bilolo Fortuna Mulumba
,
Barry Mutombo Munyangama
,
Mukadi Kaningu Pierre
,
Mukendi Ngeleka Liévin
Open Access Library Journal
Vol.9 No.7
,July 15, 2022
DOI:
10.4236/oalib.1108832
50
Downloads
433
Views
Citations
Study on the Construction of Enterprise Quality Culture for Brand Strategy
(Articles)
Zhi Gao
,
Jinfu Ye
,
Yi Huang
iBusiness
Vol.4 No.3
,September 28, 2012
DOI:
10.4236/ib.2012.43033
6,696
Downloads
10,947
Views
Citations
The Effect of Crisis Processing Capacity on Brand Crisis Reparability
(Articles)
Yi Xiao
,
Qing Li
,
Haiying Wei
Journal of Service Science and Management
Vol.7 No.5
,October 23, 2014
DOI:
10.4236/jssm.2014.75031
3,095
Downloads
3,946
Views
Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT
(Articles)
Yaozhong Liu
,
Qifeng Sun
Open Journal of Social Sciences
Vol.3 No.7
,July 24, 2015
DOI:
10.4236/jss.2015.37040
4,482
Downloads
6,958
Views
Citations
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