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How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing
(Articles)
Chauntelle Ong Yi Lin
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.1
,January 26, 2014
DOI:
10.4236/ajibm.2014.41009
7,919
Downloads
12,024
Views
Citations
The Relationship between Digital Content Marketing Success and Sustainable Consumption Behavior
(Articles)
Bassam S. A. Mansour
,
Murat Basal
American Journal of Industrial and Business Management
Vol.14 No.4
,April 17, 2024
DOI:
10.4236/ajibm.2024.144020
63
Downloads
270
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
94
Downloads
390
Views
Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank
(Articles)
Jiangyu Li
,
Haibo Yu
iBusiness
Vol.5 No.3B
,November 8, 2013
DOI:
10.4236/ib.2013.53B010
7,621
Downloads
11,706
Views
Citations
A Study on Service Marketing of University Libraries in the New Media Environment
(Articles)
Yi Zheng
,
Lan Du
Open Journal of Social Sciences
Vol.6 No.11
,November 23, 2018
DOI:
10.4236/jss.2018.611016
1,450
Downloads
2,925
Views
Citations
An Analysis of the Motivation of Customer Participation Value Co-Creation in the We-Media: A Study Based on Content Marketing
(Articles)
Xin Wu
,
Feiyan Liu
Open Journal of Business and Management
Vol.6 No.3
,July 30, 2018
DOI:
10.4236/ojbm.2018.63057
1,827
Downloads
4,262
Views
Citations
Black and Beautiful: A Content Analysis and Study of Colorism and Strides toward Inclusivity in the Cosmetic Industry
(Articles)
Cynthia M. Frisby
Advances in Journalism and Communication
Vol.7 No.2
,June 19, 2019
DOI:
10.4236/ajc.2019.72003
9,381
Downloads
15,646
Views
Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail”
(Articles)
Lu Ge
,
Chenggang Li
Modern Economy
Vol.10 No.1
,January 18, 2019
DOI:
10.4236/me.2019.101016
1,749
Downloads
3,210
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
,July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,191
Downloads
17,256
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
102
Downloads
511
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
13,571
Downloads
24,847
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75100
2,475
Downloads
7,826
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
,October 21, 2016
DOI:
10.4236/tel.2016.65111
3,438
Downloads
8,765
Views
Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
,March 22, 2022
DOI:
10.4236/ojbm.2022.102046
2,210
Downloads
21,218
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24025
21,223
Downloads
34,840
Views
Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing
(Articles)
Pingping Meng
Creative Education
Vol.3 No.7B
,January 9, 2013
DOI:
10.4236/ce.2012.37B008
10,185
Downloads
15,694
Views
Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing
(Articles)
Min Yin
,
Sheng Liu
American Journal of Industrial and Business Management
Vol.4 No.2
,February 14, 2014
DOI:
10.4236/ajibm.2014.42015
7,847
Downloads
11,962
Views
Citations
Big Data Usage in the Marketing Information System
(Articles)
Alexandre Borba Salvador
,
Ana Akemi Ikeda
Journal of Data Analysis and Information Processing
Vol.2 No.3
,August 28, 2014
DOI:
10.4236/jdaip.2014.23010
12,328
Downloads
18,578
Views
Citations
Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics
(Articles)
Han-Wen Liu
,
Li-Ren Yang
Open Journal of Social Sciences
Vol.2 No.3
,March 6, 2014
DOI:
10.4236/jss.2014.23007
4,695
Downloads
7,781
Views
Citations
Research on the Marketing Strategy of New Energy Vehicles in SL Company
(Articles)
Jihua Zhang
,
Rong Wang
American Journal of Industrial and Business Management
Vol.9 No.2
,February 21, 2019
DOI:
10.4236/ajibm.2019.92020
3,146
Downloads
11,112
Views
Citations
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