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DOI
Author
Journal
Affiliation
ISSN
Subject
Effects of Quality and Price Appeals on Consumers’ Internal Reference Prices and Quality Perceptions
(Articles)
Miyuri Shirai
Modern Economy
Vol.5 No.8
,July 7, 2014
DOI:
10.4236/me.2014.58076
3,689
Downloads
6,293
Views
Citations
The Influence of Time Landmarks on Consumers’ Advertising Appeal Preferences
(Articles)
Chunxiu Ye
,
Hong Zhou
Psychology
Vol.10 No.4
,March 19, 2019
DOI:
10.4236/psych.2019.104036
886
Downloads
2,139
Views
Citations
Research on the Effect of Assertive Appeal on Consumer Behavioral Intention
(Articles)
Jie Wang
,
Jue Yang
Open Journal of Social Sciences
Vol.8 No.2
,February 28, 2020
DOI:
10.4236/jss.2020.82020
624
Downloads
1,611
Views
Citations
Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets
(Articles)
Ralphe Wiggins
,
John A. Tomlin
iBusiness
Vol.2 No.3
,September 30, 2010
DOI:
10.4236/ib.2010.23032
4,284
Downloads
7,565
Views
Citations
Advertising Ethics and Professionalism of ZNBC Radio 4 and Radio Phoenix in Zambia—A Content Analysis Study
(Articles)
Fidelis Muzyamba
,
Musonda Lemba
Advances in Journalism and Communication
Vol.8 No.3
,August 28, 2020
DOI:
10.4236/ajc.2020.83007
486
Downloads
2,160
Views
Citations
Research on the Dissemination Strategy of TV Advertisements for Sports Events, Taking CCTV’s Advertisements for the Beijing and London Olympic Games as Examples
(Articles)
Chengze Liu
,
Zhiwei Hao
Open Access Library Journal
Vol.9 No.11
,November 10, 2022
DOI:
10.4236/oalib.1109444
90
Downloads
530
Views
Citations
Message Strategy Effects for Risk-Reduction Campaigns during Health Crises
(Articles)
Amir Heiman
,
Jacob Hornik
,
Oded Lowengart
Journal of Service Science and Management
Vol.5 No.1
,March 28, 2012
DOI:
10.4236/jssm.2012.51010
3,415
Downloads
6,060
Views
Citations
Clean Air Public Service Announcement Targeting Chinese Audiences
—The Case of
Hairy Nose
(Articles)
Chuangying Li
Open Journal of Social Sciences
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/jss.2018.61016
994
Downloads
2,214
Views
Citations
“I Am the Law and Order Candidate”: A Content Analysis of Donald Trump’s Race-Baiting Dog Whistles in the 2016 Presidential Campaign
(Articles)
Brian P. Tilley
Psychology
Vol.11 No.12
,December 28, 2020
DOI:
10.4236/psych.2020.1112123
1,349
Downloads
5,223
Views
Citations
The Research of Influence Factors of Online Behavioral Advertising Avoidance
(Articles)
Wen Li
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.9
,September 14, 2016
DOI:
10.4236/ajibm.2016.69092
6,282
Downloads
13,071
Views
Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement
(Articles)
Raymond Chimezie Ukaegbu
Open Access Library Journal
Vol.7 No.3
,March 11, 2020
DOI:
10.4236/oalib.1105865
4,058
Downloads
19,588
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,898
Downloads
11,165
Views
Citations
Source Credibility: A Philosophical Analysis
(Articles)
Bonachristus Umeogu
Open Journal of Philosophy
Vol.2 No.2
,May 22, 2012
DOI:
10.4236/ojpp.2012.22017
16,393
Downloads
27,858
Views
Citations
On the Advertising of an Event: A Mathematical Approach
(Articles)
Rosa Ferrentino
,
Carmine Boniello
Applied Mathematics
Vol.8 No.11
,November 28, 2017
DOI:
10.4236/am.2017.811119
1,040
Downloads
2,110
Views
Citations
The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising
(Articles)
Yingren Shi
Modern Economy
Vol.9 No.2
,February 12, 2018
DOI:
10.4236/me.2018.92018
1,334
Downloads
3,456
Views
Citations
Analysis of Hedges in English Advertising from the Perspective of Cooperative Principle
(Articles)
Jing Yang
Open Access Library Journal
Vol.6 No.6
,June 11, 2019
DOI:
10.4236/oalib.1105441
1,522
Downloads
4,696
Views
Citations
Technological Innovation: An Assessment of Operational Practices of Small and Medium Textile Enterprises in Ghana
(Articles)
Isaac Abraham
,
Ebenezer Kofi Howard
,
Richard Acquaye
Journal of Textile Science and Technology
Vol.8 No.3
,July 29, 2022
DOI:
10.4236/jtst.2022.83010
153
Downloads
722
Views
Citations
Impression-Based Advertising: A Cross-Platform Solution
(Articles)
Edward Evans Smallwood
American Journal of Industrial and Business Management
Vol.12 No.12
,December 14, 2022
DOI:
10.4236/ajibm.2022.1212096
132
Downloads
906
Views
Citations
A Study of the Joint Advertising Channels
(Articles)
Ming LEI
,
Shuguang SUN
,
Dan YANG
Journal of Service Science and Management
Vol.2 No.4
,December 15, 2009
DOI:
10.4236/jssm.2009.24050
5,857
Downloads
9,974
Views
Citations
Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need
(Articles)
Macarena Estévez
,
Davide Fabrizio
Open Journal of Business and Management
Vol.2 No.3
,July 4, 2014
DOI:
10.4236/ojbm.2014.23022
6,500
Downloads
11,684
Views
Citations
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