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Journal
Affiliation
ISSN
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Manufacturer-Dealer Relationships. The Influence of Trust and Commitment to Technological Interface Adoption
(Articles)
José R. Concha
Modern Economy
Vol.4 No.9A
,August 26, 2013
DOI:
10.4236/me.2013.49A003
6,246
Downloads
8,327
Views
Citations
This article belongs to the Special Issue on
Marketing Management
An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms
(Articles)
B. N. Malar Selvi
,
J. Edwin Thomson
Intelligent Information Management
Vol.8 No.5
,September 30, 2016
DOI:
10.4236/iim.2016.85010
3,132
Downloads
9,409
Views
Citations
Effects of Fairness and Relationship Quality on Relational Behavior
(Articles)
Zafer Kamil Berkman
American Journal of Industrial and Business Management
Vol.10 No.7
,July 15, 2020
DOI:
10.4236/ajibm.2020.107079
437
Downloads
1,418
Views
Citations
Relationship Marketing and Information Technology’s Impact on Customer Satisfaction and Commitment
(Articles)
Kamal Abubakar Abraham Sleiman
,
Xiangyu Cai
,
Juanli Lan
,
Hongzhen Lei
,
Ru Liu
Open Journal of Business and Management
Vol.9 No.3
,April 16, 2021
DOI:
10.4236/ojbm.2021.93055
1,274
Downloads
6,211
Views
Citations
Do Customer Loyalty Programs Really Work in Airlines Business?—A Study on Air Berlin
(Articles)
Muhammed Zakir Hossain
,
Habiba Kibria
,
Saraj Farhana
Journal of Service Science and Management
Vol.10 No.4
,July 25, 2017
DOI:
10.4236/jssm.2017.104029
4,015
Downloads
12,755
Views
Citations
Strategies for Enrollment Managers at Historically Black Colleges and Universities: A Single Case Study
(Articles)
Johnny B. McDonald
,
Charles R. Needham
Open Journal of Business and Management
Vol.8 No.3
,May 29, 2020
DOI:
10.4236/ojbm.2020.83084
812
Downloads
2,433
Views
Citations
Improve Communication Quality by Understanding Customer Switching Behavior in China’s Telecom Sector
(Articles)
Salman Awan
,
Yanxia Cheng
iBusiness
Vol.8 No.4
,November 14, 2016
DOI:
10.4236/ib.2016.84008
1,986
Downloads
4,236
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
,July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,109
Downloads
19,231
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
59
Downloads
327
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
13,475
Downloads
25,479
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75100
2,453
Downloads
8,095
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
,October 21, 2016
DOI:
10.4236/tel.2016.65111
3,381
Downloads
9,144
Views
Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
,March 22, 2022
DOI:
10.4236/ojbm.2022.102046
2,099
Downloads
21,806
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24025
21,111
Downloads
39,262
Views
Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing
(Articles)
Pingping Meng
Creative Education
Vol.3 No.7B
,January 9, 2013
DOI:
10.4236/ce.2012.37B008
10,127
Downloads
16,666
Views
Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing
(Articles)
Chauntelle Ong Yi Lin
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.1
,January 26, 2014
DOI:
10.4236/ajibm.2014.41009
7,895
Downloads
13,286
Views
Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing
(Articles)
Min Yin
,
Sheng Liu
American Journal of Industrial and Business Management
Vol.4 No.2
,February 14, 2014
DOI:
10.4236/ajibm.2014.42015
7,829
Downloads
12,389
Views
Citations
Big Data Usage in the Marketing Information System
(Articles)
Alexandre Borba Salvador
,
Ana Akemi Ikeda
Journal of Data Analysis and Information Processing
Vol.2 No.3
,August 28, 2014
DOI:
10.4236/jdaip.2014.23010
12,272
Downloads
19,994
Views
Citations
The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance
(Articles)
Mohamed Cherchem
Technology and Investment
Vol.3 No.2
,May 29, 2012
DOI:
10.4236/ti.2012.32008
9,507
Downloads
14,874
Views
Citations
On Leadership and It’s Marketing
(Articles)
Jinzhang Gao
Open Journal of Leadership
Vol.2 No.4
,October 23, 2013
DOI:
10.4236/ojl.2013.24011
7,103
Downloads
11,583
Views
Citations
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