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Chan, I. C. C., Lam, L. W., Chow, C. W., Fong, L. H. N., & Law, R. (2017). The Effect of Online Reviews on Hotel Booking Intention: The Role of Reader-Reviewer Similarity. International Journal of Hospitality Management, 66, 54-65.
https://doi.org/10.1016/j.ijhm.2017.06.007
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