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ISSN
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Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State
(Articles)
N. Gladson Nwokah
,
Joyce Tamunosaki Briggs
Journal of Human Resource and Sustainability Studies
Vol.5 No.4
,December 12, 2017
DOI:
10.4236/jhrss.2017.54021
2,614
Downloads
8,085
Views
Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth
(Articles)
Yasaman Javadi
iBusiness
Vol.14 No.3
,September 13, 2022
DOI:
10.4236/ib.2022.143011
223
Downloads
1,591
Views
Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
(Articles)
Mabel Birungi Komunda
,
Aihie Osarenkhoe
,
Daniella Fjellström
,
Justus Katusabe
,
Victor Nyongyera
Journal of Service Science and Management
Vol.16 No.6
,November 24, 2023
DOI:
10.4236/jssm.2023.166037
139
Downloads
757
Views
Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
158
Downloads
1,002
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
77
Downloads
371
Views
Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.14 No.5
,May 9, 2024
DOI:
10.4236/ajibm.2024.145033
49
Downloads
285
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,903
Downloads
11,182
Views
Citations
The Tourist Harassment Based on the Marketing
(Articles)
Ji Wen
,
Yina Li
American Journal of Industrial and Business Management
Vol.5 No.3
,March 18, 2015
DOI:
10.4236/ajibm.2015.53012
5,155
Downloads
7,267
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,555
Downloads
5,696
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
,March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,197
Downloads
3,419
Views
Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
(Articles)
Fan Mo
Open Access Library Journal
Vol.9 No.1
,January 6, 2022
DOI:
10.4236/oalib.1108157
237
Downloads
1,706
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
,October 28, 2022
DOI:
10.4236/jss.2022.1011034
260
Downloads
2,144
Views
Citations
This article belongs to the Special Issue on
Health and Social Sciences
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
,February 25, 2021
DOI:
10.4236/ojbm.2021.92027
840
Downloads
7,122
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
Study on Operation Mode of Agricultural Supply Chain in WeChat Business Environment
(Articles)
Yue Cong
,
Yaqin Zheng
Journal of Service Science and Management
Vol.10 No.3
,June 26, 2017
DOI:
10.4236/jssm.2017.103026
1,857
Downloads
3,197
Views
Citations
Application of Five-in-One Community Management Mode plus Wuhan’s Regional WeChat Platform in the Novel Coronavirus Control
(Articles)
Shunwen Pan
,
Lihua Zheng
,
Xiaoyan Zheng
,
Zimei Zheng
,
Guili Chen
,
Lili Li
,
Hongmei Pan
,
Haotong Xu
,
Beixi Wu
,
Shuxian Jiang
Open Journal of Nursing
Vol.10 No.3
,March 24, 2020
DOI:
10.4236/ojn.2020.103017
851
Downloads
1,558
Views
Citations
Assessment of WeChat Work Online Teaching Modes under COVID-19: Based on AHP and Fuzzy Comprehensive Evaluation Method
(Articles)
Cejun Cao
,
Yuting Xie
,
Yunhong Zhou
,
Ying Gong
,
Min Gao
Open Journal of Social Sciences
Vol.8 No.7
,July 31, 2020
DOI:
10.4236/jss.2020.87028
412
Downloads
1,089
Views
Citations
Study on Mobile Learning Mode Based on WeChat Official Account in Medical Universities in Minority Areas
(Articles)
Yan Li
,
Liqing Li
,
Qichuan Huang
,
Yan-E Zhou
,
Qianli Tang
,
Xianjiu Liao
Creative Education
Vol.11 No.9
,September 23, 2020
DOI:
10.4236/ce.2020.119129
432
Downloads
1,216
Views
Citations
Discussion on the Binding Model of WeChat-Assisted PBL and Formative Evaluation in English Teaching for Medical International Students
(Articles)
Yan Li
,
Qichuan Huang
,
Xiufeng Huang
,
Yan-E Zhou
,
Qianli Tang
,
Xianjiu Liao
Creative Education
Vol.11 No.9
,September 24, 2020
DOI:
10.4236/ce.2020.119131
448
Downloads
1,139
Views
Citations
Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.13 No.12
,December 21, 2023
DOI:
10.4236/ajibm.2023.1312077
140
Downloads
607
Views
Citations
Analysis of Service Processes Characteristics across a Range of Enterprises
(Articles)
John Maleyeff
Journal of Service Science and Management
Vol.2 No.1
,March 21, 2009
DOI:
10.4236/jssm.2009.21004
12,137
Downloads
18,627
Views
Citations
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