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Affiliation
ISSN
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Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need
(Articles)
Macarena Estévez
,
Davide Fabrizio
Open Journal of Business and Management
Vol.2 No.3
,July 4, 2014
DOI:
10.4236/ojbm.2014.23022
6,592
Downloads
11,301
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,702
Downloads
6,450
Views
Citations
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective
(Articles)
Hui Fan
Open Journal of Social Sciences
Vol.5 No.11
,November 8, 2017
DOI:
10.4236/jss.2017.511004
3,657
Downloads
18,080
Views
Citations
Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria
(Articles)
N. Gladson Nwokah
,
Doris Ngirika
Intelligent Information Management
Vol.10 No.1
,January 5, 2018
DOI:
10.4236/iim.2018.101002
2,041
Downloads
9,731
Views
Citations
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints
(Articles)
Fan Yang
Open Journal of Business and Management
Vol.6 No.2
,April 30, 2018
DOI:
10.4236/ojbm.2018.62039
953
Downloads
1,812
Views
Citations
Optimal Commodity Advertising in Bilateral Oligopoly
(Articles)
Chanjin Chung
Theoretical Economics Letters
Vol.8 No.11
,July 23, 2018
DOI:
10.4236/tel.2018.811128
617
Downloads
1,310
Views
Citations
This article belongs to the Special Issue on
Industrial Economics
Research on the Characteristics of Modern Advertising Culture
(Articles)
Yangyang Qin
Open Journal of Social Sciences
Vol.7 No.8
,August 27, 2019
DOI:
10.4236/jss.2019.78026
1,072
Downloads
3,664
Views
Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example
(Articles)
Yuxi Wang
Open Access Library Journal
Vol.7 No.6
,June 18, 2020
DOI:
10.4236/oalib.1106468
688
Downloads
2,624
Views
Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements
(Articles)
A. Cheung
,
Adrian Furnham
Psychology
Vol.12 No.2
,February 25, 2021
DOI:
10.4236/psych.2021.122016
382
Downloads
951
Views
Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era
(Articles)
Eiman M. Negm
,
Ahmed Ghazal
American Journal of Industrial and Business Management
Vol.12 No.9
,September 30, 2022
DOI:
10.4236/ajibm.2022.129079
267
Downloads
1,250
Views
Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory
(Articles)
Linmin Kan
,
Hongjin Xiang
American Journal of Industrial and Business Management
Vol.13 No.3
,March 28, 2023
DOI:
10.4236/ajibm.2023.133010
145
Downloads
636
Views
Citations
This article belongs to the Special Issue on
Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective
(Articles)
Yiwei Liu
American Journal of Industrial and Business Management
Vol.13 No.8
,August 30, 2023
DOI:
10.4236/ajibm.2023.138048
203
Downloads
1,708
Views
Citations
Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering
(Articles)
Tiaojun Xiao
,
Xinxin Yan
,
Jiabao Zhao
Technology and Investment
Vol.1 No.3
,August 27, 2010
DOI:
10.4236/ti.2010.13022
5,111
Downloads
9,519
Views
Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon
(Articles)
Alain Assomo
,
Arlette Ngouana Akoa
Advances in Journalism and Communication
Vol.10 No.2
,June 17, 2022
DOI:
10.4236/ajc.2022.102015
72
Downloads
446
Views
Citations
Teaching New Mothers about Infant Feeding Cues May Increase Breastfeeding Duration
(Articles)
Jay Kandiah
,
Charlene Burian
,
Valerie Amend
Food and Nutrition Sciences
Vol.2 No.4
,June 14, 2011
DOI:
10.4236/fns.2011.24037
7,552
Downloads
14,250
Views
Citations
Effects of Sampling between Data of Significant Wave Height for Intensity and Duration of Severe Sea Storms
(Articles)
Felice Arena
,
Valentina Laface
,
Giuseppe Barbaro
,
Alessandra Romolo
International Journal of Geosciences
Vol.4 No.1A
,January 29, 2013
DOI:
10.4236/ijg.2013.41A021
4,513
Downloads
6,784
Views
Citations
This article belongs to the Special Issue on
Earth Observation for Ocean-Atmosphere Interactions
The Phonetics of Multiple Vowel Lengthening in Japanese
(Articles)
Shigeto Kawahara
,
Aaron Braver
Open Journal of Modern Linguistics
Vol.3 No.2
,June 13, 2013
DOI:
10.4236/ojml.2013.32019
4,728
Downloads
7,569
Views
Citations
Time Estimation in Developmental Dyslexia: An Experimental Investigation
(Articles)
Azizuddin Khan
,
Abdalla Abdal-hay
,
Tabassum Qazi
,
Claudio López Calle
,
Ruth Clavijo Castillo
Open Journal of Medical Psychology
Vol.3 No.5
,October 16, 2014
DOI:
10.4236/ojmp.2014.35039
3,675
Downloads
4,682
Views
Citations
Sleep Duration and Sleep Problems in a Representative Sample of German Children and Adolescents
(Articles)
Angelika A. Schlarb
,
Marco D. Gulewitsch
,
Victoria Weltzer
,
Ute Ellert
,
Paul Enck
Health
Vol.7 No.11
,November 4, 2015
DOI:
10.4236/health.2015.711154
4,203
Downloads
6,440
Views
Citations
This article belongs to the Special Issue on
Children’s Health
Impact of Global Warming on Intensity-Duration-Frequency (IDF) Relationship of Precipitation: A Case Study of Toronto, Canada
(Articles)
Erick Carlier
,
Jamal El Khattabi
Open Journal of Modern Hydrology
Vol.6 No.1
,January 12, 2016
DOI:
10.4236/ojmh.2016.61001
3,663
Downloads
4,842
Views
Citations
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