The Effect of In-Game Advertising in SNS on Brand Equity

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Journal of Service Science and Management

ISSN Print: 1940-9893
ISSN Online: 1940-9907
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"The Effect of In-Game Advertising in SNS on Brand Equity"
written by Jianhua Yang, Meizhen Zhang, Zhiqin Zou,
published by Journal of Service Science and Management, Vol.8 No.1, 2015

has been cited by the following article(s):

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[4]	The Effect of Gamification and Motivation on Online Purchase Intention: Empirical Evidence from Turkey
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[5]	Examining antecedents and consequences of university brand image
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[6]	Effects of Free Return Policies on Digital Media Product Sales: Evidence from a Knowledge-Sharing Platform
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[8]	Consumer Beliefs and Brand Revitalization: Case Study of OMO Detergent Brand
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[9]	The influence of brand trust, brand familiarity and brand experience on brand attachment: a case of consumers in the Gauteng Province of South Africa
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[10]	여성의 화장품 소비가치에 따른 화장품 브랜드의 SNS 특성 선호도
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[11]	Preference of women cosmetics consumption value on SNS features of cosmetics brands
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[12]	여성의 화장품 소비가치에 따른 화장품브랜드의 SNS 특성 선호도
	2016

[13]	Product innovation as a key success factor to build sustainable brand equity
	Management Science Letters, 2015

[14]	Management Science Letters
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[1]	Understanding the effect of online brand experience on customer satisfaction in China: a mediating role of brand familiarity Current Psychology, 2023 DOI:10.1007/s12144-021-01706-7

[2]	Understanding the effect of online brand experience on customer satisfaction in China: a mediating role of brand familiarity Current Psychology, 2021 DOI:10.1007/s12144-021-01706-7

[3]	Role of Social Network Services (SNS) Sales Promotions in Generating Brand Loyalty for Chain Steakhouses Journal of Quality Assurance in Hospitality & Tourism, 2019 DOI:10.1080/1528008X.2019.1579078

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