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ISSN
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Study on the Spillover Effects of Overseas Brand Crises
(Articles)
Qing Li
,
Zheng Jiang
Journal of Service Science and Management
Vol.10 No.4
,August 16, 2017
DOI:
10.4236/jssm.2017.104031
1,023
Downloads
1,840
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,892
Downloads
8,380
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,378
Downloads
2,967
Views
Citations
Research and Countermeasures of Management of the High-Level Overseas Talents
(Articles)
Liangyu Wang
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29001
4,363
Downloads
5,242
Views
Citations
International Crises, Characterization of Contagion and Social Well-Being in Developing Countries: A Theoretical Model
(Articles)
Giscard Assoumou Ella
Theoretical Economics Letters
Vol.4 No.1
,February 18, 2014
DOI:
10.4236/tel.2014.41011
3,320
Downloads
5,503
Views
Citations
Disequilibrium Pricing—Greek Euro Crisis
(Articles)
Frederick Betz
Theoretical Economics Letters
Vol.4 No.9
,December 22, 2014
DOI:
10.4236/tel.2014.49113
3,140
Downloads
3,981
Views
Citations
An Econophysics Model of Financial Bubbles
(Articles)
Bodo Herzog
Natural Science
Vol.7 No.1
,January 29, 2015
DOI:
10.4236/ns.2015.71006
3,448
Downloads
4,987
Views
Citations
Municipalities, Innovation and Resilience
(Articles)
Merdan Seker
,
Emmanuel Muller
Open Journal of Business and Management
Vol.11 No.6
,November 28, 2023
DOI:
10.4236/ojbm.2023.116181
46
Downloads
161
Views
Citations
Volatility Analysis and Cryptocurrency Interconnections
(Articles)
Maria-Cristina Zwak-Cantoriu
,
Lucian Claudiu Anghel
Theoretical Economics Letters
Vol.14 No.2
,April 16, 2024
DOI:
10.4236/tel.2024.142025
39
Downloads
145
Views
Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
7,868
Downloads
10,336
Views
Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
(Articles)
Jiuqun He
American Journal of Industrial and Business Management
Vol.6 No.5
,May 19, 2016
DOI:
10.4236/ajibm.2016.65056
2,376
Downloads
3,820
Views
Citations
RETRACTED:
The Influence Factors of Brand Loyalty: Mobile Phone Industry
(Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management
Vol.8 No.6
,June 27, 2018
DOI:
10.4236/ajibm.2018.86108
1,736
Downloads
6,303
Views
Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement
(Articles)
Ziying Liu
,
Ding Pan
,
Ya Xu
American Journal of Industrial and Business Management
Vol.9 No.3
,March 14, 2019
DOI:
10.4236/ajibm.2019.93033
1,238
Downloads
2,298
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,215
Downloads
1,897
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
723
Downloads
5,038
Views
Citations
Brand Relationships: A Personality-Based Approach
(Articles)
Helena M. Nobre
,
Kip Becker
,
Carlos Brito
Journal of Service Science and Management
Vol.3 No.2
,June 29, 2010
DOI:
10.4236/jssm.2010.32026
10,649
Downloads
22,956
Views
Citations
A Review of Brand Valuation Method
(Articles)
Jiangwen Huang
Journal of Service Science and Management
Vol.8 No.1
,February 4, 2015
DOI:
10.4236/jssm.2015.81008
10,423
Downloads
13,135
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,700
Downloads
6,434
Views
Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition
(Articles)
Wen Li
,
Tian’e Fu
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.11
,November 24, 2016
DOI:
10.4236/ajibm.2016.611101
2,661
Downloads
7,064
Views
Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior
(Articles)
Yuan Yuan
,
Ming Lei
Open Journal of Business and Management
Vol.5 No.1
,January 5, 2017
DOI:
10.4236/ojbm.2017.51013
2,432
Downloads
4,773
Views
Citations
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