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Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
617
Downloads
3,117
Views
Citations
Analysis on the Membership Management of a Fashion Brand by Big Data Technology
(Articles)
Jiaye Huang
American Journal of Industrial and Business Management
Vol.9 No.10
,October 28, 2019
DOI:
10.4236/ajibm.2019.910126
846
Downloads
1,783
Views
Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands
(Articles)
Sonkar Pratap Akhilendra
,
Muthusamy Aravendan
Journal of Service Science and Management
Vol.16 No.4
,August 16, 2023
DOI:
10.4236/jssm.2023.164025
227
Downloads
2,119
Views
Citations
A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding
(Articles)
Sonkar P. Akhilendra
,
Muthusamy Aravendan
Intelligent Information Management
Vol.15 No.3
,May 9, 2023
DOI:
10.4236/iim.2023.153007
498
Downloads
3,082
Views
Citations
Fiscal Aspects of the Fashion Industry: The Big Four Global Capitals and the Nigerian Equivalent
(Articles)
Panle Agwom Ruth
Open Journal of Social Sciences
Vol.9 No.9
,September 13, 2021
DOI:
10.4236/jss.2021.99017
255
Downloads
2,132
Views
Citations
The Interdependence between the Demand of Fashion Industry and the Function of Fashion Education
(Articles)
Shiyuan Cheng
American Journal of Industrial and Business Management
Vol.8 No.4
,April 30, 2018
DOI:
10.4236/ajibm.2018.84073
1,273
Downloads
3,750
Views
Citations
The Transformation of Japanese Street Fashion between 2006 and 2011
(Articles)
Aliyaapon Jiratanatiteenun
,
Chiyomi Mizutani
,
Saori Kitaguchi
,
Tetsuya Sato
,
Kanji Kajiwara
Advances in Applied Sociology
Vol.2 No.4
,December 25, 2012
DOI:
10.4236/aasoci.2012.24038
11,337
Downloads
21,581
Views
Citations
Exploring on the Extraction of Attributes of Lacquer Art Fashion Products
(Articles)
Yu-Meng Xiao
,
Jin-Shan Shen
,
Chih-Long Lin
Creative Education
Vol.15 No.4
,April 28, 2024
DOI:
10.4236/ce.2024.154038
29
Downloads
109
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,893
Downloads
8,385
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,378
Downloads
2,969
Views
Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
7,870
Downloads
10,342
Views
Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
(Articles)
Jiuqun He
American Journal of Industrial and Business Management
Vol.6 No.5
,May 19, 2016
DOI:
10.4236/ajibm.2016.65056
2,376
Downloads
3,820
Views
Citations
RETRACTED:
The Influence Factors of Brand Loyalty: Mobile Phone Industry
(Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management
Vol.8 No.6
,June 27, 2018
DOI:
10.4236/ajibm.2018.86108
1,736
Downloads
6,305
Views
Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement
(Articles)
Ziying Liu
,
Ding Pan
,
Ya Xu
American Journal of Industrial and Business Management
Vol.9 No.3
,March 14, 2019
DOI:
10.4236/ajibm.2019.93033
1,239
Downloads
2,303
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,215
Downloads
1,897
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
723
Downloads
5,050
Views
Citations
The Liames of Dressing in the Technological Age: Human-Computer Interactions and the Wearables
(Articles)
A.C.S. Gonçalves
,
Dib Junior Karam
,
Suzana Avelar
Journal of Textile Science and Technology
Vol.6 No.4
,November 16, 2020
DOI:
10.4236/jtst.2020.64016
335
Downloads
1,007
Views
Citations
Brand Relationships: A Personality-Based Approach
(Articles)
Helena M. Nobre
,
Kip Becker
,
Carlos Brito
Journal of Service Science and Management
Vol.3 No.2
,June 29, 2010
DOI:
10.4236/jssm.2010.32026
10,652
Downloads
22,965
Views
Citations
A Review of Brand Valuation Method
(Articles)
Jiangwen Huang
Journal of Service Science and Management
Vol.8 No.1
,February 4, 2015
DOI:
10.4236/jssm.2015.81008
10,423
Downloads
13,137
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,700
Downloads
6,437
Views
Citations
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