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J. A. Lee and S. J. S. Holden, “Understanding the Deter- minants of Environmentally Conscious Behavior,” Psy- chology and Marketing, Vol. 16, No. 5, 1999, pp. 373- 392. doi:10.1002/(SICI)1520-6793(199908)16:5<373::AID-MAR1>3.0.CO;2-S

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