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Akter, S., Dwivedi, Y.K., Sajib, S., Biswas, K., Bandara, R.J. and Michael, K. (2022) Algorithmic Bias in Machine Learning-Based Marketing Models. Journal of Business Research, 144, 201-216.
https://doi.org/10.1016/j.jbusres.2022.01.083

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