TITLE:
Practical Teaching in Integrative Innovation Incubators: Cultivating Journalism and Communication Talents through Three-Dimensional Integration
AUTHORS:
Zihui Guo, Siyu Ding, Qinyu Zhang, Lingjian Zhang
KEYWORDS:
Practical Teaching, Three-Dimensional Integration, Innovation Incubators
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.13 No.7,
July
18,
2025
ABSTRACT: Disruptive technologies such as generative artificial intelligence are reshaping the landscape of journalism and communication, placing entirely new demands on the comprehensive literacy of professionals. Aiming at the structural challenges in practical teaching for journalism and communication—including the disconnection between theoretical instruction and industry development, the mismatch between teaching resources and technological advancements, the lagging dynamic iteration of evaluation systems, and the conflict between the instrumental nature of technology and the publicness of journalism—this paper proposes and implements a systematic reform framework. This framework rebuilds the teaching content system through the “three-dimensional integration” of practice connectivity, digital-intelligent empowerment, and humanistic soul-casting, innovates teaching approaches via the “dual-core drive” of industry-education integration and human-machine collaboration, and optimizes evaluation mechanisms through a “dynamic closed loop” of data-driven analysis, multi-source feedback, and agile iteration. Through innovative models such as scenario-based progressive practice, human-machine symbiosis teaching models, and strengthened value anchor construction, this initiative achieves a paradigm shift in practical teaching from single-skill instruction to the cultivation of comprehensive literacy and value shaping. An empirical analysis using the practical teaching of journalism and communication at Communication University of China, Nanjing (hereinafter CUCN) as a case study demonstrates that this model effectively enhances students’ all-media combat capabilities, digital-intelligent thinking migration abilities, and humanistic value consciousness. It provides a replicable innovative pathway for cultivating outstanding journalism and communication talents adapted to the needs of the digital-intelligent era.