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Zbirou, O., Toffoli, R., Cordelier, B., & Breduillieard, P. (2015). The Influence of Organizational Culture on Advertising Agencies: The Case of the French Advertising Industry. In D. Sharma (Ed.), Cultural Perspectives in a Global Marketplace (pp. 94-99). Springer International Publishing.
https://doi.org/10.1007/978-3-319-18696-2_39

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