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Müller, J. M., Pommeranz, B., Weisser, J., & Voigt, K. I. (2018). Digital, Social Media, and Mobile Marketing in Industrial Buying: Still in Need of Customer Segmentation? Empirical evidence from Poland and Germany. Industrial Marketing Management, 73, 70-83.
https://doi.org/10.1016/j.indmarman.2018.01.033

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