TITLE:
Optimizing Business Performance through KPI Alignment: A Comprehensive Analysis of Key Performance Indicators and Strategic Objectives
AUTHORS:
Thea Thomas Mtau, Nelsen A. Rahul
KEYWORDS:
Key Performance Indicators (KPIs), Business Performance
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.14 No.1,
January
31,
2024
ABSTRACT: In the
dynamic landscape of contemporary business environments, organizations face the
challenge of achieving and sustaining optimal performance. This research
explores the pivotal role of Key Performance Indicators (KPIs) in aligning with
strategic objectives to enhance overall business performance. The study employs
a comprehensive analysis, integrating qualitative and quantitative
methodologies to investigate the intricate relationship between KPIs and
strategic goals. The research delves into identifying, developing, and implementing
KPIs across diverse industry sectors. By examining case studies, surveys, and
interviews with industry experts, the study aims to uncover best practices in
selecting and aligning KPIs with strategic objectives, considering the unique
characteristics of each organization. Special attention is given to the
contextual factors that influence the effectiveness of KPIs, such as
organizational culture, industry dynamics, and technological advancements.